Analyst Data

The Data Analyst will execute the production, analysis, and dissemination of customer and operational metrics to key business stakeholders. You get a thrill out of turning data into actionable information to make a big impact across the organization. You enjoy breaking down complex problems and sharing your insights with key stakeholders across the organization, and recommending sound business decisions based on insights from the underlying data.

Although data is important, you always keep the customer front of mind and enjoy optimizing the customer experience, which translates to creating long-term business value. You’re ready to join a fast and flat organization where much is expected of you because you have what it takes to influence real change. You’ll enjoy the journey just as much as the outcome, and your positive demeanor will influence others to do the same.

• Deeply understand our organization's data structure and look for ways to improve it to enhance our ability to perform robust data analysis.
• Deeply understand all sources of data across the enterprise, link to data strategy, and continually evolve the ability to measure and track key data points to enable data-driven decisions.
• Evaluate the effectiveness and financial impact of marketing programs and promotional activities.
• Collect and provide quantitative and qualitative information to measure the effectiveness of marketing activities and answer strategic business questions.
• Track performance and create KPIs of targeted programs offered to customers to help drive better results.
• Gather and analyze the external market and economic data to better understand correlations to industry and business activity and provide regular insights.
• Utilize BI solutions to improve the timeliness of data and better visibility to decision-makers to help them monitor, measure, or predict how the company is performing.
• Assist with maintenance and management of the Marketing SQL database.
• Perform marketing research & analysis to inform customer targeting & segmentation, and tracking of Customer Lifetime Value across the enterprise.
• Enable Voice of Customer (VOC) data collection, tracking, and analysis to improve Customer Experience at all levels – end consumer (homeowner), contractor (dealer), and distributor.
• Understand current and target Customer Experience and Customer Journey; create a dashboard to continually measure key metrics to understand gaps and areas that need further attention and investment.
• Create new data sets when there is little or no data available, to inform marketing analysis.
• Work hand-in-hand with Marketing, Sales, Operations, Finance, Logistics, and IT to identify new data sets and how those can be used to bring value to the market and company; engage third-party vendors and customers as needed.
• Engage with third-party data providers to strengthen data models as needed.
• Assist with internal assessments of workflow processes to identify inefficiencies, especially those where Marketing is involved, and propose more efficient processes and procedures.
• Provide data and ad hoc analysis to support marketing managers as needed.
• Perform additional projects/duties to support ongoing business needs.

• Possesses a broad theoretical job knowledge typically obtained through advanced education.
• Has no discretion to deviate from established procedures by performing structured work assignments.
• Work is closely supervised.
• Problems faced are not typically difficult or complex.
• Explains facts, policies, and practices related to the job area.

• Strong data storytelling ability – the ability to produce actionable information/insights, not just data crunching.
• Ability to put results into context, considering the overall business goals and performance.
• Eager to make a big impact at a large company – you show up for work and get things done.
• Comfortable with experimentation and testing of Minimum Viable Products to determine if proposed business models/solutions scale up.
• Proficient in MS Office, especially Excel, and Access; ability to translate data insights into PowerPoint presentations.
• Proficient with BI tools such as Tableau,…