Global One Search; SEO, AEO, SEM Program Manager; Houston, TX​/San Jose, CA

Position: Global One Search (SEO, AEO, SEM) Program Manager (Houston, TX / San Jose, CA)
Location: Spring

Global One Search (SEO, AEO, SEM) Program Manager (Houston, TX / San Jose, CA)

This role has been designed as 'Hybrid' with an expectation that you will work on average 2 days per week from an HPE office.

Who We Are:

Hewlett Packard Enterprise is the global edge-to-cloud company advancing the way people live and work. We help companies connect, protect, analyze, and act on their data and applications wherever they live, from edge to cloud, so they can turn insights into outcomes at the speed required to thrive in today's complex world. Our culture thrives on finding new and better ways to accelerate what's next.

We know varied backgrounds are valued and succeed here. We have the flexibility to manage our work and personal needs. We make bold moves, together, and are a force for good. If you are looking to stretch and grow your career our culture will embrace you. Open up opportunities with HPE.

Job Description:

The Global One Search (SEO, AEO, SEM) Program Manager will lead the global "One Search" strategy, integrating SEO, SEM, AI search optimization (AEO), and organic You Tube into a unified approach that drives discoverability, engagement, and pipeline impact across priority markets. This role ensures paid and organic search strategies operate cohesively, strengthening brand authority and measurable business performance.

This position will be based in our Houston, TX or San Jose, CA office on a hybrid work schedule.

Key Responsibilities

Global Search Strategy & Execution (SEO + SEM)

* Develop and execute a unified global search strategy across organic and paid search.

* Lead SEM execution across priority markets, including campaign structure, keyword strategy, bidding optimization, audience targeting, and performance monitoring.

* Drive non-branded keyword growth, Quality Score improvements, CTR and CPC efficiency.

* Ensure alignment between SEO and SEM strategies to maximize coverage, eliminate duplication, and improve overall search visibility.

* Partner with campaign, web, and analytics teams to integrate search into product launches, brand refreshes, and acquisition migrations.

* Own AI search optimization strategy (AEO), ensuring content and campaigns are structured for AI-driven discovery environments.

Organic You Tube Channel Management

* Own global organic You Tube strategy aligned to brand and campaign priorities.

* Optimize metadata, thumbnails, playlists, chapters, end screens, and cross-linking.

* Improve engagement metrics including CTR, watch time, subscriber growth, and session duration.

* Collaborate with social, brand, and paid media teams to ensure full-funnel integration.

* Conduct regular content audits and performance optimization cycles.

AI Search & Emerging Platforms

* Drive readiness for AI-powered search platforms (Google AI Overviews, generative search engines, conversational AI platforms).

* Ensure structured content, FAQs, and entity optimization improve brand presence in AI-generated results.

* Monitor trends in generative search and recommend experimentation roadmap.

Cross-Functional Collaboration

* Work closely with Integrated Campaigns, Brand, Analytics, Web, and Media teams.

* Provide SEO and SEM guidance during site migrations, acquisitions, and new product launches.

* Align global strategy with GEO-specific requirements while maintaining governance standards.

Measurement & Reporting

* Define and track KPIs including:

* Organic traffic growth

* Non-branded keyword rankings

* Share of Voice

* AI search visibility

* SEM performance metrics (CTR, CPC, conversion rate, cost per lead)

* You Tube engagement metrics

* Deliver executive-ready reporting connecting search performance

* Lead quarterly business reviews and roadmap presentations with the business groups

Innovation & Testing

* Develop annual experimentation roadmap across SEO, SEM, and You Tube.

* Run structured tests (bidding models, keyword expansion, schema enhancements, AI optimization, video enhancements).

* Scale successful innovations globally.

Platform

* Hands on knowledge on Brightedge, GSC, Adobe analytics, Adobe cloud, GDN,

* Google Ad word certification;
Brightedge certification

* Should have hands on knowledge on creating ad copies for SEM using tactics to optimize ad efficiencies

Requirements:

* 7+ years of combined experience of SEO & SEM

* B2B experience is a plus

#LI-Hybrid

What We Can Offer You:

Health & Wellbeing

We strive to provide our team members and their loved ones with a comprehensive suite of benefits that supports their physical, financial and emotional wellbeing.

Personal & Professional Development

We also invest in your career because the better you are, the better we all are. We have specific programs catered to helping you reach any career goals you have - whether you want to become a knowledge expert in your field or apply your skills to another division.

Unconditional Inclusion

We are unconditionally inclusive in the way we work and celebrate individual uniqueness. We know varied backgrounds are valued and succeed here. We have the…