Senior Social Media Ads Specialist; Athens or Thessaloniki

Senior Social Media Ads Specialist

You will:

• Develop and deliver a winning social media paid strategy while setting relevant KPIs according to business objectives
• Plan, create and optimize paid campaigns on Meta, Tik Tok and Linked In Business platforms
• Measure, refine & report performance of all digital marketing campaigns against ROI goals
• Plan, execute and measure tests across ad creative, landing pages and other marketing elements to optimize results
• Apply audience insights and analytics data to inform paid social campaigns
• Collaborate with internal teams to evaluate, test and refine the end-to-end multi-channel customer experience
• Ensure the quality and accuracy of all client-facing deliverables
• Develop, communicate and monitor growth and efficiency targets for client campaigns and agency business
• Collaborate with Account and Design Teams to develop digital plans that support client objectives
• Be up to date with the latest social media trends, apply international best practices and innovative tools

• At least 4 years of experience as a Social Media Specialist or similar role
• University degree in Finance, Marketing or relevant field
• Successfully devised and developed paid social campaigns across Meta, Tik Tok and Linked In
• Experience in e-commerce and paid social strategies optimized for ROI
• Strong copywriting skills and ability to provide brand-led strategic messaging
• Data-driven and proven ability to analyze data for insights through Facebook Analytics and other Third Party Apps (Google Analytics)
• Strong communication and organization skills with the ability to adapt in agile ways of working
• Ability to self-manage while handling projects under tight deadlines
• Meta Media Buying Certification is a plus

• Competitive salary
• Hybrid working model
• Private Medical & Life Insurance
• Inspiring and challenging projects
• Growth opportunities
• Extensive education
• Central offices
• Bonus opportunities