Digital Marketing Specialist

Location: Fresno, TX (Fort Bend County) (On-site with hybrid potential)

Reports To: Regional Marketing Director, North America

Daelim Belefic is seeking a highly motivated and results-driven Digital Marketing Specialist to help build and execute our digital marketing strategy across North America. This position is ideal for someone with 3 to 5 years of experience in B2B industrial, manufacturing, engineering, electrical, energy, or technical markets who enjoys combining creativity with analytics to generate measurable business results.

The Digital Marketing Specialist will be responsible for managing the company website, digital advertising, organic social media, email marketing, content creation and publishing, search engine optimization (SEO), AEO/GEO, analytics, and digital campaign execution. This individual will work closely with the Regional Marketing Director and cross-functional teams to increase brand awareness, generate qualified leads, and support sales growth.

This is a hands‑on role requiring someone who is equally comfortable creating content, analyzing performance metrics, managing budgets, and optimizing digital channels. Above all, someone is flexible, positive, with a growth mindset.

• Help with building the regional website. Manage and maintain the website to ensure accuracy, performance, and security.
• Publish and update website content including new pages, landing pages, blog articles, case studies, news, events, and product information.
• Coordinate website enhancements with outside developers as needed.
• Monitor website performance, uptime, user experience, and conversion rates.
• Ensure the website remains optimized for SEO, AEO (Answer Engine Optimization), and GEO (Generative Engine Optimization).
• Optimize content and user journeys to improve lead generation and search visibility.

• Execute ongoing technical and on-page SEO initiatives.
• Conduct keyword research and competitor analysis.
• Optimize metadata, internal linking, page structure, and content.
• Monitor rankings and identify opportunities for continuous improvement.
• Implement structured data and schema markup where appropriate.
• Stay current with evolving AI search technologies and search engine best practices.

• Plan, create, launch, and optimize Google Ads campaigns.
• Manage search, display, remarketing, and performance campaigns.
• Develop landing page recommendations to improve campaign performance.
• Monitor campaign budgets and return on investment.
• Perform ongoing A/B testing to improve campaign effectiveness.
• Evaluate opportunities on additional digital advertising platforms as appropriate.

• Manage Google Analytics, Google Tag Manager, Google Search Console, and other reporting platforms.
• Develop dashboards and monthly performance reports.
• Analyze website traffic, lead generation, user behavior, and campaign effectiveness.
• Make data-driven recommendations to improve digital performance.
• Track marketing KPIs and provide insights to leadership.

• Develop, publish, and optimize digital content supporting the company's marketing strategy.
• Collaborate with engineering, sales, and product teams to create technical content.
• Write and edit website copy, blog articles, case studies, customer success stories, email campaigns, and other digital assets.
• Ensure content aligns with SEO and lead generation objectives.
• Manage the editorial calendar and maintain publishing consistency.

• Build and manage the company's organic social media presence across multiple platforms. Have a strong belief in testing organically and
• Create engaging content that supports brand awareness and thought leadership.
• Develop content calendars and schedule posts.
• Monitor engagement and respond appropriately.
• Analyze platform performance and recommend improvements.
• Support employee advocacy initiatives through social media.

• Create and execute email marketing campaigns.
• Build customer and prospect email lists.
• Segment audiences to improve campaign performance.
• Monitor deliverability, open rates, click-through rates, and…