Group Product Manager, edX - Organic Product Discovery & Content

Group Product Manager, edX - Organic Product Discovery & Content Experience

Crystal City

At 2U, we are all in on purpose. We are motivated by our mission – to make learning limitless– and connected by our shared passion to deliver world‑class higher education  the parent company of edX, a leading online learning platform, 2U powers thousands of higher education offerings – from free courses to full degrees. Together with our college, university, and corporate partners, we are helping accelerate careers and transform lives.

2U is searching for a Group Product Manager to own the organic discovery and content experience strategy for the edX.org Marketplace – one of the most critical and highest‑impact roles on the edX product team.

For a marketplace at the scale of edX, organic search is a cornerstone of sustainable learner acquisition and growth. The ability to attract, engage, and convert learners through organic discovery – including the rapidly evolving landscape of AI‑driven and LLM‑powered search – is central to edX's competitive position and long‑term marketplace health. This role owns the product vision and roadmap that makes that possible.

As GPM, you will define and execute the product vision for how tens of millions of learners discover edX, explore our catalog, and find programs that match their goals and careers. You will own the on‑site experiences that drive organic sessions, leads, and top‑of‑funnel discovery – including partner and university landing pages, course and program pages, catalog taxonomy and navigation, and on‑site search.

You will also lead our product strategy for AI‑era organic visibility, ensuring edX content is structured, surfaced, and cited across LLM‑powered search platforms.

You will manage and mentor a Product Manager focused on technical SEO and site performance, while personally owning the content experience and discovery product roadmap as an individual contributor. You will work in close partnership with our organic strategy lead, content strategist, SEO team, and engineering teams to translate organic strategy into product reality.

This is a rare opportunity to own a high‑visibility, outcome‑critical product area at a company in active transformation – and to build something meaningful from the ground up.

• Define strategy, target outcomes, and product priorities for the organic discovery and content experience on edX.org, informed by learner needs, SEO performance data, and business goals.
• Drive site performance to exceed Organic KPIs, including traffic, leads, visibility, and referrals.
• Define, track, and report on product KPIs and OKRs – including organic traffic, session‑to‑lead conversion, page performance, and AI search visibility metrics.
• Own and execute the product roadmap for learner‑facing discovery surfaces including partner and university landing pages, course and program detail pages, catalog browse and taxonomy, on‑site search, and subject/topic area pages.
• Lead edX's product strategy for AI‑era organic visibility – including LLM/AIO/GEO optimization, structured content architecture, and ensuring edX catalog content is surfaced and cited across AI‑powered search experiences.
• Translate organic search strategy (developed in partnership with SEO leadership and agency) into actionable product requirements, engineering backlogs, and prioritized roadmap initiatives.
• Manage and coach a PM focused on Technical SEO & Site Performance, supporting their growth and ensuring technical site health initiatives are coordinated with content and discovery strategy.
• Partner closely with the organic strategy lead, content strategist, UX/design, engineering, and data science teams to design, build, and measure experiences that drive organic sessions, leads, and top‑of‑funnel conversion.
• Regularly measure and communicate impact and outcomes; adjust course as needed based on data, experimentation results, and market signals.
• Interact directly with learners, SEO strategists, content teams, and organizational stakeholders to understand emerging needs and capture them in product memos, demos, and executive presentations.
• Define engineering…