Construction Sales Director in Henrietta

Job Description

Monroe Tractor is a well‑known and respected construction equipment and agricultural equipment dealer with over 75 years of experience servicing the northeastern US. With 18 locations throughout New York, Pennsylvania, Vermont, Connecticut, and Massachusetts, we pride ourselves on providing best‑in‑class sales and support to over 15,000 hardworking customers. Since our founding in 1951, the industries we serve have been transformed by the technologies, equipment, and capabilities undreamed of decades ago.

But the people we serve haven't changed, and neither have we. We're still a family‑owned business!

Act as the entrepreneurial sales leader for our eastern Construction Branches in ALBANY NY, MASSACHUSETTS and CONNECTICUT
. You will coach and mentor all sales team members in the successful execution of the budgetary goals while fostering a confident and collaborative team culture that produces exceptional customer service. The successful candidate will ensure that the sales department understands and implements company policies and procedures in order to meet or exceed key performance metrics. The successful candidate will have strong communication skills and emotional intelligence in order to effectively communicate and contribute to a positive company culture that can effectively work in partnership with various corporate departments and Directors.

The Construction Sales Director must have the business acumen to make recommendations to the President, CFO, and Operations Director designed to cultivate a best‑in‑class branch sales experience for both internal and external customers.

Reports directly to the President.

• Minimum 5 years of construction equipment dealership experience.
• Minimum 3 years of management experience, preferably in a construction equipment dealership.
• Excellent communicator who can deliver clear direction and is not afraid of having challenging conversations, particularly about performance.
• Leadership minded, with the capacity to be aware of, control, and express one's emotions, and to handle interpersonal relationships judiciously and empathetically.
• High sense of urgency and high level of energy.
• Ability to gather, analyze, interpret, and communicate complex and disparate forms of written and verbal data and information and identify trends that may indicate high‑risk issues in order to develop contingency plans and corrective action.
• Able to effectively use Outlook, Excel, Word, and other software options to organize and track day‑to‑day business responsibilities. Familiarity with working with CRM or other ERP systems.
• Act in the capacity of a role model by displaying behaviors and actions that support the MT culture and values and hold others accountable to cultural values and behaviors.

• Working with the President, Operations Director and all Branch Managers, assist in the development of annual objectives and sales budgets for our eastern branch locations.
• Establish regularly occurring L10 sales meetings designed to foster collaboration, create and complete specific sales department goals and improve communication within all departments.
• Ensure that all authorized plans and programs are carried out by the sales department relating to volume, profit, product mix, and market penetration.
• Assist in the recruiting, hiring, developing and coaching of the company‑wide sales team; leverage various company assets, including OEM vendors, senior leadership and HR, to create appropriate personal improvement programs, and regularly occurring one‑on‑ones to increase the effectiveness of the sales department.
• Constantly evaluate pricing, distribution, and competitive actions and policies. Implement changes to improve company sales volume and profit.
• Ensure that all orders, and other customer communications, are promptly and accurately handled.
• Measure allowance on trade‑ins to ensure fast turnaround. Ensure a balance between new and used equipment sales; help to establish the costs of repairs on trade‑ins.
• Recommend the acquisition of additional lines of equipment or changes in present lines. Examine equipment records regularly.
• Quarterly, evaluate department…