Communications Specialist III

Location: Prairie View

* Develop and support implementing a comprehensive communication strategy for the Business Affairs division, aligning messaging with the university’s goals and brand.
* Supports the development and implementation of division-wide communication and marketing planning for business affairs.
* Strategic thought partner and supports to influence departments for proactive communication management that pertain to the division of Business Affairs and campus.
* Provides, and analyzes data-driven strategic communication ideas based on performance data.
* Organizes and conducts training on communication topics for other staff and may develop style guides to maintain consistent messaging.
* Works with administrators and staff to identify communication opportunities and implement effective solutions.
* Collaborates with the central Marketing and Communications Office on university‑wide initiatives, committees, and projects by providing subject‑matter expertise, aligning messaging as appropriate, and advancing institutional goals through coordinated efforts.
* Researches, writes, and edits copy for a wide range of materials, including press releases, web pages, video features, newsletters, speeches, other portals, and promotional materials.
* Supports internal communications within Business Affairs (e.g. division-wide emails and newsletters) and collaborate on campus-wide messaging for key initiatives to ensure coherent and timely information sharing.
* Ensures institutional marketing and branding for all communications and publications coming from the division of Business Affairs.
* Collaborate with the Office of Marketing for alignment and quality control.
* Involvement in crisis management and high-level internal/external messaging withing Business Affairs, and across campus.
* Create paper and digital creative content for multiple channels of communication.
* Coordinate production of print and digital communications materials such as brochures, flyers, newsletters, email blasts.
* Independently manages project timelines and resources.
* Taking a strategic approach to complex communication efforts.
* Manages the division’s social media presence and website and engagement, develop content that upholds the university’s branding and strategic communication standards.
* Monitoring effectiveness and suggesting improvements.
* Promote Business Affairs departments events and programs via various channels.
* Serves as a primary contact for media relations for the division of business affairs.
* ensuring accurate and positive representation of the division and Prairie View A&M.
* Conducts web and content analytics, tracks performance, platform and tool usage.
* Performs other duties as assigned.
* Bachelor’s degree in communication, marketing, journalism, or a related field.
* Four years of related experience.
* Strong writing skills tailored to specific audiences.
* Proficiency in editing for grammar, clarity, structure, and consistency.
* Demonstrated experience planning internal communications initiatives or supporting executive communications for senior leadership.
* Experience with social media management, analytics, and digital content creation.
* CMS, mass email platforms, adobe creative suite, social media analytics, google analytics)
* Familiarity with content management, email marketing, and analytics tools
* Exceptional writing, editing, and verbal communication skills.
* Excellent interpersonal skills.
* Excellent customer service skills.
* Creative thinking for marketing and storytelling strategies.
* Organizational skills to plan events and manage cross-functional initiatives.
* Strong attention to detail.
* Proficiency in web content management systems and social media platforms, including analytics tools.
* Strong organizational and project management skills, with the ability to manage multiple priorities and meet deadlines.
* Ability to work under deadlines, multitask, and collaborate in team environments.
* System Implementations and/or migrations.
* Podcast Experience.
* Technical proficiency with Microsoft Office, Adobe Creative Cloud, Canvas, and other tools.
* Master’s degree in communications, marketing, journalism, or a…