Brand & Communication Manager F​/H

About Mareblu

Mareblu is one of Italy’s most iconic seafood brands, celebrated for its commitment to quality, sustainability, and authentic Italian taste. Combining tradition and innovation, Mareblu delivers delicious, healthy products that delight consumers while respecting marine resources.

Milan, Italy

Your Mission

• Build and strengthen Mareblu’s brand equity
• Increase brand awareness and consumer engagement
• Lead communication strategies across both traditional and digital channels
• Drive consumer‑centric product innovation and renovation
• Monitor performance and optimize marketing campaigns
• Collaborate closely with Sales, Trade Marketing, Supply Chain, and Finance teams in a fast‑paced international environment

You will be a key player in Mareblu’s growth, ensuring a strong competitive position and sustainable market success in Italy.

• Own the performance of your product portfolio
• Define and execute brand and marketing strategies
• Drive market share growth and competitive positioning
• Lead short‑and long‑term innovation and renovation projects
• Manage the full commercial marketing cycle, including new product development

• Plan and implement digital marketing initiatives (SEO/SEM, CRM, email marketing, social media, display advertising)
• Brief and manage digital and communication agencies
• Review and approve content, ensuring alignment with brand objectives
• Monitor KPIs and ROI, analyze campaign performance, and optimize continuously
• Manage digital communication budgets and external partner relationships

• Track market trends and analyze consumer behavior
• Identify target audiences and design campaigns that engage, inform, and motivate
• Provide data‑driven recommendations to support strategy

• Work closely with Marketing, Trade Marketing, Sales, Supply Chain, and Finance
• Operate in an international, multi‑country, fast‑paced environment
• Coordinate with global stakeholders on marketing initiative

• Bachelor’s degree in Marketing, Communication, or related field
• Minimum 4 years’ experience in Brand Management, ideally in FMCG and multinational environments
• Proven experience managing communications across traditional and digital channels
• Expertise in KPIs tracking, performance analysis, and ROI evaluation
• Experienced in product launch and innovation projects
• Analytical thinker with a creative mindset
• Excellent project management and multitasking skills
• Proactive, confident, results‑oriented
• Up‑to‑date with marketing trends, especially in the food sector

You Embody Our Big 6 Values

• Passionate
• Humble
• Respectful
• Responsible
• Collaborative
• Innovative

You combine strategic thinking with operational excellence, thrive in dynamic environments, and love driving measurable impact.