VP of Marketing

Location: New Caney

Job Type

Full-time

Description

Join a company that truly impacts others!

Hope Media Group is a family of media brands, including KSBJ, WayFM, Worship 24/7, Vida Unida, and Hope Nation, along with the God Listens Prayer App and a growing portfolio of streaming stations. Together, we are united by a single mission: to engage people to love Jesus, serve others, and spread Hope. Through radio, digital content, mobile apps, and live events, we connect millions with messages that point to Jesus and inspire everyday impact.

If you are passionate about using your gifts to advance the Kingdom through media, we invite you to explore joining our team.

We are a collaborative, mission-driven organization shaped by values of being Hungry, Others-Oriented, Proactive, and Engaged. We take initiative, follow through, serve one another well, and stay fully invested in the work as we pursue excellence and meaningful impact together.

If you are energized by this mission and ready to help shape how it is expressed across our brands, this role offers a unique opportunity to lead and grow that work.

The Vice President of Marketing provides enterprise-wide leadership for Hope Media Group's marketing strategy and execution across all brands and platforms. This role is responsible for building a performance-driven marketing team and program that serves each brand and product team, accelerates audience growth, deepens engagement, strengthens brand equity, and increases donor acquisition.

Essential Functions:

LEADERSHIP:

• Foster a collaborative, accountable, and mission-driven culture.
• Develop high-performing leaders across all marketing disciplines.
• Strengthen cross-department alignment across Radio Programming, Digital Content, Donor Development, and Technology.
• Refine marketing organizational structure as needed for growth.
• Shape corporate brand positioning and long-term growth strategy.
• Lead annual marketing planning and budget management.

INSIGHTS:

Purpose: Build a culture of measurable impact where data informs decision-making and marketing investments produce measurable results and sustainable growth.

Responsibilities:

• Ensure KPIs and performance dashboards across all brands and platforms are built, maintained, and utilized.
• Translate insights into actionable strategy for Campaigns and Digital teams.
• Oversee campaign measurement, attribution modeling, and ROI analysis.
• Lead audience research, market analysis, and segmentation strategy.
• Guide annual planning through data-driven forecasting and modeling.
• Partner with internal departments to align growth goals.

CAMPAIGNS:

Purpose: Design and execute integrated campaigns for every brand/product that moves audiences along the engagement pathway - from awareness to involvement to investment.

Responsibilities:

• Ensure enterprise-wide campaign frameworks and planning processes and implemented and utilized.
• Oversee multi-channel marketing campaigns for all HMG brands.
• Ensure consistent messaging and voice across broadcast, digital, PR, events, and donor initiatives.
• Align campaign strategy with audience growth and donor engagement goals.
• Establish post-campaign reporting standards.
• Strengthen internal collaboration between teams.
• Oversee public relations strategy.

DIGITAL:

Purpose: Drive measurable audience, prospect, and donor growth through digital content and channels.

Responsibilities:

• Lead digital growth strategy across web, apps, streaming, email, text, paid media, and emerging platforms.
• Optimize customer journeys and conversion funnels.
• Oversee paid digital advertising strategy and vendor partnerships.
• Align SEO, search, app growth, and audience acquisition strategies.
• Ensure marketing automation and CRM integration.

MINISTRY ENGAGEMENT:

• Pray for coworkers in team meetings.
• Use Christian principles to work through conflict.
• Participate in our listener Support Drives and pray for donors by phone as needed.
• Participate in bi-weekly ministry-wide prayer huddles

Non-Essential Functions:

• Other duties as requested.

Requirements

Requirements and Qualifications:

Education:

Bachelor's degree in marketing, Business, Communications, or related field; or work experience equivalent.

Experience:

• 7-10 years of progressive marketing leadership experience.
• Experience leading multi-channel marketing teams.
• Proven success in building performance-driven marketing organizations.
• Strong background in both traditional and digital marketing.
• Demonstrated success scaling audience or customer growth.
• Experience managing multi-million-dollar marketing budgets.
• Experience in mission-driven or nonprofit organizations preferred

Demonstrated Faith:

• Committed to a personal relationship with Jesus Christ
• Grounded spiritually and biblically literate
• Comfortable praying for co-workers in team meetings, leading spoken prayer, and participating in ministry prayer meetings and Bible studies
• Live Christian principles defined by the ministry's Statement of Faith & Biblical Beliefs
• Participate in on-air fundraisers and prays for donors as needed
• Passion for leveraging the HMG's media…