PR Specialist

ICAP Executive Search & Selection is one of the premium consultancies and part of ICAP People & Employment Solutions, the largest HR Services Provider in Greece and Cyprus
. With more than 50 years of experience
, we specialize in assessing and recruiting Senior to Middle Level Executives across all sectors.

ICAP Executive Search
, on behalf of its client, a Leading Global Technological Company
, is seeking an experienced PR Specialist to join the team.

PR Specialist (6230/PS/ESS/GR)

• Study the objectives, promotional policies and needs of organizations to develop public relations strategies that will influence public opinion or promote ideas, products and services.
• Identify and develop newsworthy stories around products, innovation, leadership, partnerships and industry trends.
• Prepare or edit organizational publications for internal and external audiences.
• Respond to requests for information from the media or designate another appropriate spokesperson or information source.
• Establish and maintain cooperative relationships with representatives of media, consumer, employee, and public interest groups.
• Arrange public appearances, lectures or exhibits to increase brand and product awareness and to promote goodwill.
• Prepare and deliver speeches to further public relations objectives.
• Confer with other managers to identify trends and key group interests and concerns or to provide advice
• Work with PR agencies to arrange PR campaigns in all types of media for products, services or the organization.
• Write reports on media coverage data.
• Plan and implement communication and influencer marketing programs to meet the business needs (product launches, sales promos etc) and maintain favorable public perceptions of the company's accomplishments and agenda.

• 3-6 years of experience in communications, public relations and influencer marketing ideally withing consumer electronics or technology market.
• BSc in Communication, Mass Media or Marketing.
• Proven ability to develop and execute PR and communications strategies that support business, product and brand objectives.
• Strong experience in digital content creation and publishing, across websites, media platforms and social channels.
• Demonstrate ability to measure communications impact using data, analytics, media monitoring and social listening tools.
• Familiarity with the global and local tech media ecosystem, including tech, business and trade media.
• Excellent communication and teamwork skills in a multinational setting.
• Fluency in English & strong presentation skills and digital fluency (PowerPoint, Excel, AI and social listening tools).
• Familiarity with the global and local tech media ecosystem, including tech, business and trade media.