Global Activation Executive - Hybrid

The Role

At Imperial Brands
, we’re seeking a Global Travel Activation Executive to bring our brands to life across the travel retail channel.

In this role, you will be responsible for executing high-impact trade marketing initiatives across duty‑free and travel retail environments, ensuring our products stand out in‑store and deliver measurable business results.

You’ll collaborate with cross‑functional teams, retailers, and agencies to deliver engaging brand activations, drive visibility, and support sales growth in key travel retail markets.

Location:

Athens, Hybrid work set‑up

• Execute trade marketing campaigns, product launches, promotions, and brand activations across travel retail locations.
• Ensure strong in‑store presence through correct planogram implementation, POS materials deployment, and retail display installations.
• Collaborate with Sales, Trade Marketing, and regional teams to implement market‑specific operational plans aligned with business objectives.
• Manage & coordinate field teams, brand ambassadors, and external agencies to deliver activations and achieve agreed KPIs.
• Track & analyze campaign performance
  , providing insights and recommendations to improve future initiatives.
• Manage trade marketing budgets, suppliers, and promotional materials to ensure cost‑effective and timely execution.

• Fluent English (spoken and written) with strong communication and stakeholder management skills.
• University degree in Business, Marketing, or a related field.
• Experience in Sales, Marketing, or Trade Marketing within FMCG or retail environments.
• Strong organizational skills with the ability to manage multiple projects in a dynamic environment.
• Experience working with external agencies, suppliers, or field teams is an advantage.
• Willingness to travel internationally and work across multicultural markets.

In return for playing your part in building our future, you will receive a comprehensive compensation package with salary, bonus scheme and many extras including private life insurance and health care program, free light lunch, fuel allowance, hybrid/flexible working opportunities, inspiring places to work and collaborative environment with purpose.

Everyone belongs in Imperial. We are proud of being a truly inclusive organisation. We encourage and welcome applications from people of all ages, genders, ethnicities, nationalities, disabilities, sexual orientations, religions or beliefs and of neurodivergence. We give fair and equal consideration to all our applicants.

Please contact us at  to let us know if we can provide support in helping you complete an application and/or attend an interview.