Sales Enablement Manager
Listed on 2026-07-03
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Marketing / Advertising / PR
Product Marketing, Marketing Communications
Locations
DAIKIN TX TECHNOLOGY PARK
19001 KERMIER ROAD
WALLER, TX 77484, USA
- On-site
- Marketing
- Full-Time
- Requisition # SALES
013329
Position Summary:
The Residential Product Training & Sales Enablement Manager serves as the primary liaison between the North American Learning & Development organization and the Product Marketing team for residential products. This role owns the end‑to‑end product training and sales enablement strategy across the residential product lifecycle. The Manager partners closely with Product CEOs, Product Marketing, Sales Leadership, and Channel stakeholders to translate product strategy, features, and benefits into clear, compelling, and scalable training and sales enablement tools.
The position plays a critical role in ensuring that residential products are launched successfully, adopted effectively, and monetized through strong dealer execution, TSM capability, and consistent messaging across North America.
- Own the residential product training and sales enablement strategy across the full product lifecycle.
- Participate as a core contributor in the Product Stage Gate process, ensuring training and enablement readiness at each phase.
- Ensure product value propositions, features, and benefits are translated into effective learning experiences and sales tools that drive adoption and differentiation.
- Serve as a strategic learning partner to Residential Product CEOs, supporting product vision, positioning, and commercialization goals.
- Collaborate with Product Marketing to align training content with product messaging, branding, and go‑to‑market strategies.
- Provide early feedback from the field to inform product refinements, messaging adjustments, and future roadmap decisions.
- Lead development of sales enablement tools, including product training curricula, feature/benefit storytelling, competitive positioning, and field‑ready resources.
- Support and enhance dealer‑facing tools that enable effective selling, system differentiation, and customer education.
- Ensure enablement tools remain current, relevant, and aligned throughout the product lifecycle.
- Conduct and synthesize Dealer Needs Analyses related to residential products, identifying capability gaps, objections, and opportunities.
- Partner with Sales and TSMs to gather Voice of Dealer insights and translate them into actionable training improvements.
- Use data and feedback to continuously refine product training effectiveness.
- Serve as the Product and Tools Subject Matter Expert (SME) for the TSM Academy, ensuring TSMs are equipped to coach dealers effectively.
- Support onboarding and advanced TSM training with deep product knowledge and enablement best practices.
- Ensure consistency of product messaging across TSM Academy curricula and field execution.
- Design and deliver Train‑the‑Trainer programs to ensure consistent, high‑quality product training across internal trainers, channel trainers, and partners.
- Establish standards, certification criteria, and enablement materials to scale product knowledge effectively.
- Coach trainers on translating technical product details into customer‑centric value conversations.
- Support recruiting events and Dealer / Technician Training Pathway (DTTP) initiatives by providing product‑focused learning content and demonstrations.
- Ensure residential product training supports workforce development and talent attraction efforts.
- Partner with internal stakeholders to align recruiting‑focused training with long‑term dealer capability building.
- Lead and participate in live streams, webinars, and digital product launches, serving as a trusted product training authority.
- Ensure digital learning formats effectively communicate product value and application best practices.
- Leverage analytics and feedback to improve engagement and learning outcomes.
- Act as a trusted connector across Learning & Development, Product Marketing, Sales, and Operations.
- Influence without authority by…
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