Field Marketing Specialist, HPE Networking – North America

Field Marketing Specialist, HPE Networking – North America

This role has been designed as 'Hybrid' with an expectation that you will work on average 2 days per week from an HPE office.

Hewlett Packard Enterprise is the global edge-to-cloud company advancing the way people live and work. We help companies connect, protect, analyze, and act on their data and applications wherever they live, from edge to cloud, so they can turn insights into outcomes at the speed required to thrive in today's complex world. Our culture thrives on finding new and better ways to accelerate what's next.

We know varied backgrounds are valued and succeed here. We have the flexibility to manage our work and personal needs. We make bold moves, together, and are a force for good. If you are looking to stretch and grow your career our culture will embrace you. Open up opportunities with HPE.

HPE Networking is seeking a highly organized, detail-oriented, and proactive Field Marketing Specialist to support the North America Sales and Marketing organization. This role is ideal for a strong communicator and project coordinator who thrives in a fast-paced environment and enjoys bringing structure, consistency, and excellence to marketing programs, communications, lead management, and operational processes.

The Field Marketing Specialist will serve as a key member of the North America Field Marketing team, supporting internal and customer communications, cross-segment marketing initiatives, sales enablement programs, lead management, events, and operational processes that help drive business impact across Enterprise, SLED, Commercial, Global Major Accounts, Federal, and Partner segments.

• Develop and execute internal communications and newsletters to keep sales, marketing, and leadership teams informed of key programs, events, and initiatives.
• Create customer-facing invitations, email campaigns, event communications, and follow-up messaging.
• Support executive communications and presentation development for internal and external audiences.
• Ensure consistency of messaging, branding, and communications across North America marketing programs.
• Develop field-ready assets and toolkits to enable Sales teams before, during, and after events

• Coordinate and manage strategic North America marketing programs that span multiple sales segments and teams.
• Drive project timelines, stakeholder communications, and deliverables across field marketing initiatives.
• Facilitate cross-functional collaboration between Sales, Field Marketing, Corporate Marketing, Product Marketing, and Operations teams.
• Track program milestones and ensure successful execution of key initiatives.

• Support end-to-end lead management processes for North America marketing programs and events.
• Monitor lead flow from campaigns, events, webinars, and digital programs to ensure timely routing and follow-up.
• Partner with Sales, BDR teams, and Marketing Operations to improve lead quality, response times, and conversion rates.
• Track lead progression, engagement metrics, and pipeline impact across marketing programs.
• Assist in developing dashboards and reporting to provide visibility into program performance, lead status, and sales follow-up activities.
• Help identify opportunities to improve lead management processes, nurture strategies, and overall marketing-to-sales alignment.

• Provide operational support for the North America Field Marketing Managers and leadership team.
• Assist with planning and execution of customer events, executive engagement programs, roadshows, webinars, and sales meetings.
• Manage program logistics, registration processes, communication plans, and post-event follow-up activities.
• Support the development and maintenance of marketing calendars, planning documents, and project trackers.

• Maintain program documentation, budgets, and tracking tools.
• Develop and distribute regular reporting on program performance, attendee engagement, lead generation, pipeline contribution, and…