Visual Information Specialist; Social Media

Job Title

Social Media Strategist

The Social Media Strategist will help develop, manage, and execute the 502 FSS social media strategy. They will manage messaging, sources, and develop visual imagery for posts in alignment with the FSS marketing strategy. They will work with cross-functional flights/sections to inform, educate, and conduct announcements to the JBSA customer base regarding MWR facilities, programs, and events by using expert knowledge of marketing principles and research, to develop a marketing plan to reach a squadron/flight specific targeted audience.

They will develop and implement outreach initiatives aimed at enhancing brand visibility and effectively communicating information to targeted potential customers online to achieve overall revenue growth in the MWR fund.

The Social Media Strategist will build and execute social media strategy through research, platform determination, targeted messaging, and audience identification. They will develop and drive all social media efforts, including relevant content and engagement to reach appropriate audiences for activities/events and increase audience participation. They will also develop and manage paid media ad strategy across Meta platforms. They will regularly analyze social media key performance indicators using analytics tools to ensure that marketing efforts comply with campaign strategy goals.

They will develop topics, themes, formats, and content that will engage audiences on social media and generate leads. They will generate/write, post, edit, publish, and share daily content through social media channels (original text, images, video, HTML, etc.) to build meaningful connections and promote participation from members of the community. They will establish and optimize posts within each platform to increase the visibility of the organization's social content.

They will moderate all user-generated content to ensure it remains compliant with USAF policies. They will manage messaging, sourcing, and create visual images for posts to ensure content is aligned with the FSS direct marketing strategy. They will monitor topics, threads, and discussions of events, services, and branding on news, internet, and social media. They will continuously identify areas for improvement by capturing and analyzing data/metrics, insights and best practices and through testing/new initiatives.

They will author scripts for videos used to promote events, programs, and facilities. They will live stream to social media as needed for virtual events/during events. They will use OBS (Open Broadcasting Software) for live streaming. They will collaborate with other non-appropriated fund activities to manage 502 FSS brand reputation and coordinate actions. They will develop annual social media goals and execute as needed.

They will maintain accuracy and relevancy of all content. They will monitor facility-owned social media to comply with regulations. They will develop semi-annual training for activity managers to ensure they understand the purpose of social media. They will serve as the in-house expert and resource for social media and measure/report activity and brand presence in coordination with fellow marketing personnel.

They will implement best practices for optimization of social media platforms and outlets. They will create marketing campaigns via texting services to reach community via mobile messaging. They will provide bi-weekly analytics to leadership to ensure they are kept current on the squadron social media data. They will attend community and activity events/programs to increase social media followers.