Corporate Marketing Manager

Position Overview

The Corporate Marketing Manager will lead the Cole West brand while supporting the marketing efforts of our integrated real estate platform. This role partners closely with executive leadership and business line leaders to develop marketing strategies that strengthen the company's reputation, support business development, launch new communities, and position Cole West as an industry leader.

A significant portion of the role will focus on Cole West Land Company, including branding and marketing our master-planned communities while supporting the sales efforts of our home builder partners.

This position is ideal for someone who enjoys building brands, managing multiple projects, collaborating across disciplines, and turning strategy into execution.

Brand Leadership

• Champion and protect the Cole West brand across all business lines.
• Maintain brand standards and ensure consistency across all marketing materials.
• Lead corporate communications, public relations, and company messaging.

Business Line Marketing

Partner with leadership to develop and execute marketing initiatives supporting:

• Land Development
• Master-Planned Communities
• Homebuilding
• Commercial Construction
• Retail
• Custom Homes

Master-Planned Community Marketing

• Develop brands, positioning, and launch strategies for new communities.
• Direct naming, signage, photography, renderings, websites, and marketing collateral.
• Create marketing campaigns that generate demand and support builder partners.

Business Development Support

• Develop proposals, presentations, pitch decks, and marketing collateral.
• Support land dispositions, commercial construction pursuits, investor opportunities, and development projects.
• Assist with RFPs, project pursuits, and business development initiatives.

Project Marketing

• Lead marketing efforts from acquisition through project completion.
• Coordinate grand openings, project launches, and community events.
• Partner with development, sales, architecture, and construction teams to ensure every project reflects the Cole West brand.

Marketing Operations

• Manage outside agencies, creative consultants, photographers, and vendors.
• Oversee marketing budgets, schedules, and project timelines.
• Track campaign performance and recommend improvements based on measurable results.

• Five or more years of professional marketing experience.
• Experience in real estate, homebuilding, development, architecture, construction, or a related industry preferred.
• Strong writing, communication, and project management skills.
• Demonstrated ability to manage multiple projects in a fast-paced environment.
• Experience developing marketing strategy and translating it into successful execution.
• Ability to leverage AI and emerging technologies to improve efficiency, strengthen marketing efforts, and support a lean, high-performing organization. AI literacy is becoming a differentiator for modern marketing leaders, particularly in real estate and development.