Global Marketing Manager - Demand Capture Systems, Journey, and Customer Proof

Location: Spring

Global Marketing Manager - Demand Capture Systems, Journey, and Customer Proof

** Description -*
* ** Job Summary*
* At HP, we believe technology should enable people to do their best work. Across Personal Systems, Print, and Services, we are shaping the Future of Work - helping organizations unlock productivity, collaboration, and security through AI-driven experiences. Our Commercial PC business sits at the center of that transformation - powering how work gets done across SMB, enterprise, and every environment in between.​

We don't have a demand problem. We have an opportunity to capture it better - consistently, globally, and now it matters most. Today, markets are asked to translate strategy into execution under pressure: turning portfolio narratives into campaigns, turning campaigns into journeys, turning engagement into pipeline. That's where the opportunities lie. ​

As Global Marketing Manager - Demand Capture Systems, Journey & Customer Proof, you will build the system that turns HP's strategy into clear, usable, decision-driving customer experiences across every market. You will define how customers move - from first interest to confident decision - and ensure that journey is simple to execute, grounded in real customer proof, and built to convert.

** Key Responsibility*
* + Build the demand capture system: define how demand moves across the full journey, create amodular, scalable framework that works across segments, and ensure HP shows up with a consistent and clear path to action, regardless of where demand starts​

+ Design modular customer journeys that markets can deploy quickly across segments by defining message hierarchy, CTA structures, and offer progression/step-up logic - ensuring journeys are simple, repeatable, and hard to misuse.​

+ Turn strategy into market-ready systems: translate HP's future of work and AI PC positioning into executable journeys, clear offers, and activation-ready frameworks​

+ Partner closely with GTM and portfolio teams to ensure strategy becomes immediately usablein-market​

+ Own customer proof as a core conversion layer: define a global customer proof strategy aligned to key audiences, personas, and use cases​

+ Transform case studies into modular, reusable proof assets, and embed customer proof into every stage of the journey​

+ Turn events into demand acceleration systems: define how events and high-value engagements fit into the demand journey as conversion triggers​

+ Create the insight loop that sharpens strategy​

+ Support the development and optimization of customer journeys across SMB, Channel, and Enterprise, ensuring messaging, content, and calls-to-action are aligned to drive engagement and conversion​

+ Translate global strategy into practical execution, turning Future of Work and AI PC positioninginto clear, actionable campaign flows, journey frameworks, and activation guidance for markets​

+ Develop and maintain market-ready playbooks and campaign assets, including modular content, templates, and journey guides that enable regional teams to execute quickly and consistently​

+ Integrate customer proof into demand capture efforts, supporting the creation and adaptationof case studies and success stories into formats that can be embedded within campaigns and customer journeys​

+ Support event-to-demand integration, working with ABM teams and centralized event steamsto align messaging, content, and follow-up programs that connect event engagement topipeline outcomes​

+ Monitor campaign and journey performance, tracking key metrics such as engagement, conversion, and funnel progression, and identifying opportunities to improve performance​

+ Contribute to ongoing optimization and testing, helping refine messaging, offers, and journeystructures based on performance insights and market feedback​

+ Capture and share insights and best practices, helping improve how demand capture is executed across regions and ensuring learnings are applied consistently

** Education & Experience*
* ** Recommended*
* + Bachelor's degree in Marketing, Business, Communications, or a related field (or equivalent experience)5-8 years of experience in B2B marketing, demand generation,…