Coordinator III - Social Media and Digital Content

Coordinator III Social Media & Digital Content

Reports to:

Director Marketing and Creative Communications

Position

Purpose:

Supports the district's communication efforts through creative storytelling, digital media production, and strategic social media content development to identify, capture, and share the stories of Fort Worth ISD. Serves as a key contributor in capturing and producing engaging video and photo content for social media. Collaborates with the Communications team to write and edit content for online newsroom, features, and announcements that highlight student achievements, staff excellence, and district initiatives.

Essential Job Functions:

• Proactively recognize and celebrate the achievements of students, staff, and volunteers through digital storytelling.
• Design, schedule, and publish engaging content across district-wide social media platforms to inform and connect with families, students, staff, and the broader community.
• Use analytics tools to track social media performance (reach, engagement, click-throughs) and adjust content strategy based on trends and audience behavior.
• Maintain a content calendar aligned with key district milestones, campaigns, and academic priorities to ensure proactive and intentional storytelling.
• Set content goals aligned with district initiatives (e.g., enrollment, attendance, family engagement) and develop posts that support those objectives.
• Produce photo montages, highlight reels, and short videos tailored for social media audiences.
• Develop A/B content tests (e.g., headlines, imagery, post timing) to determine what drives the most engagement and refine future posts accordingly.
• Monitor district social media messaging daily, providing timely and appropriate responses while ensuring alignment with FWISD values and tone.
• Identify high-performing content themes and replicate successful formats to maximize engagement and message retention.
• Create monthly performance reports and insights to inform leadership and refine strategy.
• Track and respond to engagement metrics in real-time to amplify successful content and pivot when necessary.
• Proofread and edit all content for clarity, accuracy, and alignment with district communication standards.
• Track and analyze social media performance using data tools to measure reach, engagement, and overall impact.
• Develop and maintain clear social media guidelines for district and campus-level platforms, ensuring consistent branding, appropriate use, and compliance with privacy policies.
• Provide support and guidance to campuses on managing social media pages, including technical troubleshooting, maintaining security/privacy, and appropriate engagement practices.
• Assist in the creation of content for various district communications, including e-newsletters, brochures, digital presentations, and community updates.
• Support the coordination and promotion of district events, marketing efforts, and community relations initiatives.

Safety:
Performs preventive maintenance on tools and equipment and ensures equipment is in safe operating condition. Follows established safety procedures and techniques to perform job duties including lifting and climbing; operates tools and equipment according to established safety procedures. Corrects unsafe conditions in work area and promptly reports any conditions that are not immediately correctable to supervisor.

Supervisory Responsibilities:

None.

Personal Work Relationships:
All Fort Worth ISD employees must maintain a commitment to the District's mission, vision, and strategic goals. Exhibits high professionalism, standards of conduct and work ethic. Demonstrates high quality customer service; builds rapport/relationship with the consumer. Demonstrates cultural competence in interactions with others; is respectful of co-workers; communicates and acts as a team player; promotes teamwork; responds and acts appropriately in confrontational situations.

Other Duties as Assigned:
Performs all job-related duties as assigned and in accordance to the Board rules, policies and regulations. All employees are expected to comply with lawful directives in rare situations driven by need where a team effort is required.

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