Product Marketing Manager

Company Overview

We are a Hudson Oaks, Texas-based Internet Service Provider (ISP) delivering High Speed Internet and Voice Services throughout multiple states to residential, business, K-12 Education and government customers. We believe there is much more to an internet company than just delivering cost-effective internet solutions; we believe in delivering an overall customer experience that our competitors simply cannot match.

Responsible for developing product positioning, go-to-market strategy, competitive intelligence and sales enablement that translate Nextlink products and services into compelling customer value. The role partners across Marketing, Sales and operational teams to improve launch readiness, message consistency and market effectiveness.

• Reasonable accommodations will be provided to enable individuals with disabilities to perform the essential functions.
• Develop and maintain product positioning, messaging frameworks and value propositions.
• Create and execute go-to-market plans for new products, offers and market launches.
• Develop sales enablement materials including presentations, battle cards, FAQs, one-sheets and launch kits.
• Conduct competitive research and maintain actionable competitive intelligence.
• Gather and synthesize customer, sales and market insights to improve positioning and campaigns.
• Partner with Marketing to translate product strategy into campaign briefs, web content and customer communications.
• Partner with Sales and other stakeholders to support launch readiness and field adoption.
• Develop customer stories, use cases and proof points.
• Measure launch and enablement effectiveness and recommend improvements.
• Maintain organized product marketing documentation and repeatable launch processes.

• Bachelor's degree in marketing, business, communications or related field, or equivalent professional experience.
• 5+ years of experience in product marketing, go-to-market, sales enablement or related marketing discipline.
• Demonstrated ability to develop clear positioning and messaging for complex products or services.
• Excellent written, verbal and presentation communication skills.
• Strong project-management and cross-functional collaboration skills.
• Ability to synthesize market, customer and competitive information into actionable recommendations.

• Experience in telecommunications, broadband, technology, SaaS, utilities or subscription services.
• Experience supporting both B2C and B2B offerings.
• Experience with customer research, win/loss analysis or competitive intelligence.
• Familiarity with CRM, marketing automation, analytics and project-management platforms.

• Strategic thinking
• Customer orientation
• Commercial acumen
• Writing and storytelling
• Cross-functional influence
• Research and analysis
• Execution discipline

• Improved clarity and consistency of product positioning across channels.
• Repeatable, timely go-to-market execution for launches and offers.
• Increased availability and adoption of useful sales enablement tools.
• Actionable competitive intelligence incorporated into marketing and sales decisions.
• Positive stakeholder feedback on launch readiness and product marketing support.

Works closely with Marketing, Sales, Operations, Customer Experience and other cross-functional stakeholders, as well as external agency and vendor partners as appropriate.

This description is intended to describe the general nature and level of work performed. It is not an exhaustive list of all responsibilities, duties or qualifications. Nextlink may modify responsibilities as business needs evolve. HR should add the company's approved EEO, benefits, physical-requirements and other required posting language before publication.

• Marketing

• Working conditions primarily inside an office environment
• The noise level in the work environment is usually moderate

• Stationary position for 8-10 hours a day
• Repeating motions that may include the wrists, hands and/or fingers.
• Visual acuity, speech and hearing, hand and eye coordination and manual dexterity necessary to operate a computer keyboard and basic office equipment.

• Full time
• 40 hours
• Occasional overtime as needed

• None.

Nextlink is an Equal Opportunity Employer. All qualified applicants will receive consideration for employment…