Marketing Director - Gonzales

About the Company

At Tanger, our mission is to create shopping destinations that entertain, inspire, and bring our communities together. Guided by our vision to lead the evolution of shopping, we’ve spent over four decades innovating the retail experience as a premier owner and operator of outlet and open-air centers. We live our values every day: we lead with integrity, foster inclusion, and embrace innovation to drive meaningful change.

These principles come to life through our actions—we build trust, challenge the status quo, win together, and continuously push boundaries to deliver exceptional value and experiences to make it happen. Tanger team members are our most important asset, and we’re proud to offer an environment where everyone is welcomed, respected, heard, supported, and able to thrive. Our emphasis on relationships, employee growth, and exciting career opportunities sets us apart.

And our spirit of innovation, expertise, and relentless pursuit of excellence brings us together.

In our continued mission to create shopping destinations that entertain, inspire, and bring communities together, Tanger is seeking a Marketing Director - Gonzales This role offers the opportunity to work both independently and collaboratively, supported by a flexible, Teams-driven workplace designed to empower connection, innovation, and impact across geographies.

• Competitive salary
• Generous Suite of Medical, Dental, and Vision Benefits
• 401(k) match
• Paid PTO and Holidays
• Paid Volunteer Hours
• Team Member Paid Leave Programs
• Tuition Reimbursement
• Wellness Incentives
• Group Life and Disability Insurance
• Voluntary Benefits
• Team Member Discounts
• And more…

The Marketing Director drives the Marketing and Marketing Partnerships of the center, promote the center and retailers, create sponsorship and media income opportunities, and position the center as a First Choice Shopping destination with the overall goal of driving center traffic, sales, and profitability.

• Develop and execute an annual marketing plan and budget which increases center sales and traffic, drives sponsorship and media sales, supports Tanger corporate programs and positions Tanger and the center as good corporate citizens.
• Primary Business Development representative for the center, accountable for prospecting, canvassing, and closing media, sponsorship, and non-transactional revenue deals consistent with annual revenue goals as established by the Regional Manager, Marketing Partnerships.
• Monitor and maintain marketing budget, be able to account for variances and adjust plan and budget in response to real time business climate.
• Complete monthly financial forecasts managing real time revenue and expense positions, providing frequent updates to GM.
• Assist General Manager in developing a comprehensive strategic business plan.
• Create and/or execute national and local programs that integrate retailers, drive traffic and sales, create revenue opportunities and generate positive publicity for the center.
• Results should be trackable, and ROI analyzed for programs.
• Actively create and sell media, sponsorship, and programming opportunities in order to achieve personal and property sales goals, driving NOI.
• Manage the local sales process from beginning to end, including establishing a pipeline, refining sales targets and pitches and cultivating relationships with brand-appropriate partners in pursuit of center deals.
• Effectively communicate the benefit of Tanger Outlets and offer marketing and advertising solutions to clients.
• Work with RVP of Marketing, Corporate Marketing, and media agency to develop targeted advertising and media plan.
• Garner free publicity on a local and regional level for the center through area print and broadcast resources.
• Prepare and distribute press releases and media alerts, as well as maintain an updated media contact list for the center’s market.
• Cultivate strong retailer relations, work with General Manager to host quarterly meetings, communicate via monthly newsletter and provide retailers with the support they need to be successful.
• Suppor…