Marketing Manager - Ricardo Marriott

JOB OVERVIEW

Responsible for developing, executing, and reporting on strategic marketing plans for designated brands including, but not limited to, social media marketing, digital marketing, and local marketing with intent to promote business to new customers and maintain relationship with loyal guests.

Reports to General Manager with a dotted line to Corporate Marketing Team.

The following job functions should contribute to the overall of developing advertising campaigns, maximizing ROI, and maintaining strong public relations and brand image.

• Serve on property leadership team.
• Develop, manage, and execute marketing plan with S.M.A.R.T. goals for brand(s).
• Manage property marketing budget.
• Report on overall marketing efforts routinely.
• Manage digital asset database through upkeep of releases, images, videos, brand assets, etc.
• Serve as point of contact for photo shoots.
• Serve as on-property brand ambassador ensuring all brand items are accurate and representable of brand guidelines.
• Ideate guest experiences alongside operations team.
• Attend local educational and networking events to increase knowledge, skills, and brand awareness.

• Build and implement social media game plan for brand(s) using industry research, digital benchmarking, target audience identification, and setting clear goals.
• Develop and execute plan to grow online presence of each brand’s channel.
• Champion social media marketing and day-to-day activities including:
  • Create high-quality content calendars that connect with followers to take action.
  • Connect with industry professionals and micro-influencers via social media to create a strong and healthy network.
  • Engage with online followers and guests bringing the brand personality to life through community management – responding to messages, comments, mentions, reviews, etc.
  • Monitor, listen, and respond to users in a personable way creating brand loyalty and trust.
• Report on social media game plan and goals routinely. Compile takeaways for management highlighting results and continuous growth plan.
• Analyze social media KPIs and adjust game plan as needed.
• Stay up to date on trends in social media tools, applications, channels, design and strategy.
• Capture quality photography and video content for social media.

• Maintain online digital presence through upkeep of imagery, business information, etc.
• Respond to online reviews as needed.
• Create and deploy newsletters routinely.
• Assist in distributing outlet menus online.
• Conduct online audit routinely to ensure online information is up to date.
• Develop and execute social media paid campaigns maximizing ROI.
• Develop and manage paid advertising campaigns.

• Serve as marketing champion for on-site activations including ideation, execution support, and the design and distribution of marketing material physically and digitally.
• Manage process of design projects and implementation of on-site marketing touchpoints such as brand collateral and general marketing material.

• Cultivate and increase local partnerships through events, sponsor ships, giveaways, etc.
• Develop and expand media/influencer outreach and partnership efforts working with local Convention and Visitors Bureau as often as possible.
• Lead and coordinate efforts for public relations.
• Leverage available brand affiliated marketing support resources.

Most work is done on-site at hotel or outlet(s) and there may be times when work may be conducted off-site when attending events related to job functions. Attendance at on-site activations is required.

Internal:
General Manager, Sales Managers, Front Desk Staff, Executive Chef, Restaurant Managers, Corporate Marketing Team, and Corporate Revenue Management Team. External:
Community partners, vendor support staff, and vendor technical support.

Essential:

• 2-4 years in Communications, Marketing, Business, Public Relations, or other field related experience.
• Computer literate, comfortable with applications such as Outlook, Microsoft software, and design tools (such as Canva and Adobe applications).
• 1-2 years in paid advertising experience.
• 1-2 years in working with external partners.
• Understands social media KPIs and application to overall strategy.
• Displays knowledge and understanding of social media platforms relevant for industry, such as Facebook, Instagram, Twitter, Linked In, Pinterest, You Tube, etc.
• Has creative eye for capturing quality…