Volunteer Marketing Strategy & Campaign Team

The Shepherds Ark is a Christ-centered ministry on a mission to build a sanctuary of hope and justice for both animals and people. We are a volunteer-based ministry dedicated to providing rescue, care, and advocacy for at-risk animals while also addressing the systemic injustice that leads to the destitution of both animals and people.

Remote skilled-volunteer opportunity | Strategy, content, email, social, SEO, analytics, and campaign support

Remote - United States

Approximately 3-6 hours per week; assignments matched to skill and availability

90-day introductory period; renewable by mutual agreement

Multiple volunteers; no single person is being recruited to control the entire marketing function

Founder/authorized communications or project lead

The Animal Cause, Inc. is a 501(c)(3) Christian animal-welfare organization working to save shelter animals, support efforts to reduce shelter overpopulation, preserve life, and strengthen the systems that help vulnerable animals move from crisis toward safety, care, and responsible placement. We support and collaborate with shelters, rescues, fosters, volunteers, receiving organizations, veterinary providers, donors, businesses, churches, and communities through volunteer, transport, rescue-support, consulting, foster-partnership, visibility, and infrastructure-building efforts.

Through The Shepherd's Ark Program, we are developing mobile animal-care, transport, logistics, field-support, and visibility capacity. The organization is also building broader infrastructure intended to improve coordination, public engagement, resource access, and lifesaving pathways across Texas and beyond.

The Animal Cause is entirely volunteer-led and supported through donations, grants, fundraising, and in-kind support. No representative currently receives a salary.

The Animal Cause is recruiting a collaborative marketing team to help translate a complex, multi-program animal-welfare vision into clear, truthful, measurable campaigns. Current and emerging needs include organizational visibility, The Shepherd's Ark, Mercy Stage and animal visibility, partner development, foster recruitment, volunteer recruitment, fundraising, donor stewardship, website traffic, email communication, and public education.

This opportunity is being recruited as part of a team. No single volunteer is expected to own the entire function, carry every assignment, or determine organizational priorities alone. Work will be divided into defined projects based on skill, availability, current readiness, and approved organizational priorities.

• Conduct public-channel and audience discovery before recommending major campaigns or platform rebuilds.
• Develop approved campaign briefs with objectives, audiences, messages, calls to action, dependencies, owners, timelines, and success measures.
• Support social-media strategy, email marketing, website messaging, SEO, video distribution, donor communication, volunteer recruitment, and partner outreach.
• Create editorial calendars and coordinated cross-channel plans based on actual organizational readiness.
• Establish baseline metrics and reporting for reach, engagement, conversion, mission outcomes, and operational capacity.
• Research audiences, keywords, comparable organizations, communication risks, and campaign opportunities.
• Write or edit approved copy for social posts, emails, landing pages, presentations, fundraising appeals, and partner materials.
• Collaborate with website and graphic-design teams so public materials remain consistent and functional.
• Test messaging, subject lines, calls to action, formats, and distribution methods through controlled A/B or pilot approaches.

• Complete a public-facing audit of the website and current social channels.
• Prepare a diagnostic memo identifying questions, gaps, risks, audiences, and preliminary opportunities before proposing a rebuild.
• Build a 30- or 90-day campaign plan for one approved priority rather than attempting to launch all programs at once.
• Create an audience and channel map for donors, volunteers, fosters, partners, adopters, businesses, churches, and animal-welfare professionals.
• Develop campaign templates for Mercy Stage, The Shepherd's Ark, volunteer recruitment, foster recruitment, and supply/fundraising needs.
• Create an analytics dashboard and define what data must be collected going forward.
• Document workflows so campaigns can continue if any volunteer's availability changes.

• At least 21 years old and based in the United States.
• Relevant experience in marketing, communications, campaign planning, social media, email, SEO, advertising, analytics, audience research, copywriting, or project coordination.
• Ability to complete discovery, absorb organizational complexity, and compare competing priorities before recommending action.
• Capacity to work as part of a team and accept defined…