Circle Brands: Vice President

Description

Do you want to fuel the equestrian-inspired lifestyle through trusted craftsmanship that fits?

Do the values of stewardship, versatility, and family resonate strongly with you?

Do you find the improvement of people’s lives through stewardship of God-given resources inspiring?

We design, manufacture, market, and distribute handcrafted Western saddles, tack, bits, pads, saddle trees, and related equine products at scale through the Circle Y, Tucker Trail, Reinsman, and Precision Saddle Tree brands.

We create customer value via our evidence-based, configure-to-order Western product ecosystem centered on superior fit, function, quality, and customer confidence.

The Vice President of Circle Brands is a senior leadership role that strengthens the entire Circle Brands enterprise by applying master-level knowledge of saddle making, saddle fit, product construction, Western disciplines, and the broader equine industry.

The position actively connects Circle Brands to the people and ideas shaping the market. Through trusted relationships with saddle makers, dealers, riders, fitters, influencers, competitors, and other industry leaders, the Vice President brings outside knowledge into the business, spots emerging opportunities, develops partnerships, and helps the company make better product and market decisions.

This role ultimately turns deep technical knowledge and industry insight into stronger products, clearer customer value, greater brand credibility, and lasting competitive advantage across Circle Y, Tucker Trail, Reinsman, and Precision Saddle Tree. The Vice President also leads or supports projects tied to Circle Brands’ breakthrough objectives and highest-priority improvement needs, using experience and relationships to help the organization solve important problems and move key initiatives forward.

The Vice President is expected to be an active practitioner of Business Systems (KBS), using direct observation, structured problem-solving, standard work, experimentation, and continuous improvement to turn customer and industry insight into practical results.

• Apply master-level knowledge of saddle making, saddle fit, product construction, Western disciplines, and the equine industry across the Circle Brands portfolio.
• Bring customer, dealer, fitter, rider, influencer, competitor, and industry insight into product, brand, and business decisions.
• Build and maintain strong relationships and partnerships with key people and organizations across the Western industry to strengthen Circle Brands’ knowledge, credibility, and market position.
• Identify emerging customer needs, product gaps, technical issues, and market opportunities.
• Support Product Development by helping shape concepts, review designs, evaluate prototypes, and test products in real-world use.
• Help ensure new products are authentic to the intended rider, discipline, use, and brand.
• Provide technical guidance on saddle construction, fit, materials, features, performance, and customer use.
• Support the development of products and product systems aligned with Circle Brands’ Fit, Function, and Fashion strategy.
• Lead or support projects tied to Circle Brands’ breakthrough objectives and highest-priority improvement needs.
• Use experience, industry relationships, and technical knowledge to help solve difficult cross-functional problems and move important initiatives forward.
• Create and own a system for Precision Saddle Tree sales and customer development.
• Develop and maintain relationships with saddle manufacturers, saddle makers, fitters, dealers, and other strategic Precision Saddle Tree customers.
• Identify and pursue new sales opportunities for Precision Saddle Tree products, services, fit systems, and related capabilities.
• Create systems to support customers in selecting appropriate tree products, specifications, and fit solutions.
• Lead account development, proposals, quotations, pricing recommendations, and commercial follow-up for Precision Saddle Tree within…