Job Description & How to Apply Below
Senior Writer – Performance & Brand @ Little Joys
We’re looking for a Senior Writer who understands how writing today goes beyond words. It’s about formats, platform-led storytelling and execution.
What you’ll do
- Write scripts for performance marketing & brand ads across Meta, You Tube & digital platforms.
- Proactively suggest IG-native formats & trends that are working on-platform
- Collaborate closely with category, brand & NPD teams on business objectives & narratives.
- Own scripts from concept → production → post-production
- Lead shoots creatively: pre-production planning, on-ground direction & post production
- Coordinate with editors to ensure scripts are visually represented accurately
- Track performance of creatives and suggest optimisation / mitigation wherever needed
- Maintain QC & brand hygiene across all assets
- Use AI as an enabler to improve speed, efficiency and experimentation and not a replacement for creative thinking
What we’re looking for
- 3-5 years of experience in creative writing
- Strong understanding of PM frameworks, hooks, retention & creative storytelling
- High ownership towards brand objectives
- Ability to analyse & course correct
Position Requirements
10+ Years
work experience
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