Area Sales Director, Event Strategy and Performance

About Topgolf

Topgolf is a sports entertainment company that has changed how millions of people experience golf and where you can build a serious career. Our venues are high‑energy, high‑volume environments where performance matters and results are visible. Every day we bring together golf, food and beverage, events, and entertainment into one experience that keeps guests coming back.

We are looking for an Area Sales Director who leads from the front, builds high‑performing sales teams, inspects performance with precision, and drives predictable revenue growth across multiple venues. The role focuses on coaching, developing, and owning results rather than simply managing activity.

The Area Sales Director, Event Strategy & Performance drives revenue across assigned venues by developing sellers, leading core sales routines, and elevating salesmanship on live opportunities. This role owns coaching, pipeline inspection, strategy execution, and cross‑functional alignment to deliver consistent, predictable growth across the market.

• Coach & develop venue sales leaders through consistent 1:1 coaching, call reviews, and live deal strategy.
• Drive performance through Power Hours, on‑site tour coaching, and support on complex opportunities.
• Mentor sellers on objection handling, live call execution, and high‑stakes client interactions.
• Build a culture of sales excellence and continuous improvement across all venues.
• Own performance & accountability: own revenue performance across venues by driving target achievement and improving conversion rates.
• Inspect pipeline health and ensure consistent execution of sales standards, tools, and behaviors.
• Identify performance gaps early and act decisively to course‑correct and protect revenue.
• Hold teams to a high bar – results, behaviors, and standards are non‑negotiable.
• Lead strategy & market alignment: lead weekly 1:1s with Event Sales Directors and Managers, daily market huddles, and weekly sales meetings.
• Develop and refine market‑level business development strategies and top‑account plans.
• Partner with General Managers to align strategy, forecasts, priorities, and execution plans.
• Integrate execution with the Venue Support Center Sales Leadership to drive organizational alignment.
• Manage operations & reporting: maintain a data‑driven approach through dashboard reviews, reporting analysis, and sales coordination.
• Identify data gaps and performance trends before they become problems.
• Oversee event closeouts to ensure accuracy, completion, and a strong post‑event guest experience.
• Represent the brand in market travel between venues (50%) to provide in‑person coaching, support, and operational alignment.
• Build and maintain relationships with key accounts, community leaders, and business partners.
• Serve as a visible, energizing presence that reinforces Topgolf’s culture and values in the market.

• Resilience – Rebounding from setbacks, encouraging the sales team, and restoring momentum after missed targets.
• Effective Communication – Delivering clear, candid dialogue across diverse audiences and promoting a free flow of information.
• Results Orientation – Consistently achieving impact‑driven outcomes and creating urgency around pipeline health and revenue growth.
• Team Building – Building cohesive sales leadership teams, establishing systems for cross‑functional collaboration, and modeling teamwork.
• Strategic Mindset – Setting a vision, prioritizing initiatives, and pursuing sustainable revenue opportunities.
• Accountability – Holding self and others to commitments, monitoring metrics, and designing feedback processes.

• 5+ years of progressive sales experience, including leadership of direct reports.
• Bachelor’s degree in hospitality management, business administration, or a related field preferred – equivalent experience will be considered.
• Multi‑unit sales leadership experience preferred.
• Proven success in high‑volume events or hospitality sales environments.
• Progressive, relevant experience within the hospitality industry preferred.
• Strong proficiency in Salesforce or similar CRM;
  Excel and reporting tools…