Email Marketing Associate

Digi Key is one of the fastest growing distributors of electronic components in the world. In addition to offering the broadest selection of in-stock electronic components and providing the best service possible to customers, employees have access to a highly competitive benefits package. To learn more, visit our benefits and perks page.

An Email Marketing Associate will exhibit expertise in Marketing Automation, Predictive Analytics, Lead Nurturing, and the art and science of messaging. This position will utilize those skills in various aspects of Digi Key’s email marketing initiatives for prospecting to new customers and increasing loyalty among existing customers. This is an essential onsite role; it will require a minimum of two days per week in the office and availability for projects in the office as needed.

• Provide analytic data related to your email marketing initiatives
• Serve as marketing liaison to other Digi Key departments for cross-channel campaigns
• Set-up, test and launch email campaigns with heavy emphasis on customer segmentation, testing protocol and technical execution
• Understand and utilize reporting of automated, trigger and transactional emails and implement new product recommendations to improve performance
• Create new email templates, segmentation filters and update existing email creatives. Contribute towards the continued modernization and evolution of the brand
• Ensure rendering consistency of email campaigns in webmail and app-based email clients (Gmail, , iOS Mail, Windows Mail, etc.)
• Optimize graphic elements for desktop and mobile devices
• Develop HTML for email creative. Code new personalization modules and version emails to support segmentation strategies
• Manage reporting of automated, trigger and transactional emails and implement new product recommendations to improve performance
• Execute/deploy various channel marketing initiatives
• Adhere to production schedules and deadlines
• Collate creative content to produce ultimate send pieces
• Interact as needed with vendor partners to execute marketing initiatives
• Ensure the creative approval process for design requirements is met prior to submitting
• Develop proficiency in necessary systems, such as marketing automation and content management
• Other duties as assigned including but not limited to possible reallocation of efforts to other organizations per business need and management request
• Take on additional responsibilities from Email Marketing Managers or Email Marketing leadership

• Bachelor's Degree in Marketing, Business Administration or a similar area of study or equivalent, relevant work experience
• Email deployment certifications (e.g. Marketo, Google, etc) (Preferred)
• Thoroughness and exceptional accuracy in proofreading emails
• Meticulous with managing data across different spreadsheets and platforms
• Swiftly re-prioritize tasks, manage change, and re-adjust strategies based on client needs
• Be a problem solver and have a proactive approach to tackling projects
• Self-motivated to work independently, prioritize and manage numerous deadlines
• Excellent writing skills
• Time Management
• Manage Execution
• Thoroughness
• Problem Solving & Analysis
• Strong communication and customer service skills

• Comfortable executing upon A/B test hypotheses such as subject lines, content, design/layout, or timing to increase customer engagement and retention while decreasing unsubscribes
• Good understanding of enterprise lead and sales funnel workflow, e.g. Integration across Sales, Marketing, and Customer support
• Working knowledge of the e-commerce / online retail space, CRM integrations (Salesforce, Eloqua, Hub Spot, Marketo etc.), shopping engines, and complex integrations
• Experience with email deployment platforms

• Generally, spend the workday sitting at a workstation and operating computer devices, such as, but not limited to keyboard, mouse and screen
• Generally, spend the workday performing repetitive motions that involve or affect the hands, head, and other parts of your body

The base pay range for this position is:

$23.50 to $32.25

Must be authorized…