Director of Annual and Sustainer Giving

Job Title: Director of Annual and Sustainer Giving

Department:Advancement

Reports To: Chief Advancement Officer

Revised Date: June 2026

FLSA Status:Exempt

The Director of Annual & Sustainer Giving leads strategy and execution to grow, retain, and deepen relationships with donors giving under $5,000 annually through personalized, segmented, and mission-centered communication. This role oversees annual giving initiatives, mid-level donor cultivation, direct response programs, and recurring giving efforts that collectively generate significant revenue for BCH ministries.

The Director is responsible for increasing donor lifetime value, improving retention and recapture rates, and developing sustainable pathways that move donors toward deeper engagement and major gift potential. Working collaboratively with Advancement and Marketing, this role ensures annual & sustainer giving strategies align with BCH’s mission, values, and Christ-centered culture while delivering measurable revenue growth.

The Director serves as the strategic owner of BCH’s annual giving, donor retention, and recurring giving initiatives while partnering closely with the Marketing team for execution of digital, creative, web, email, and promotional components of donor engagement campaigns. Success in this role requires strong cross-functional leadership, project management, and collaboration across departments.

The primary objectives of this role are to increase the number of KMY (3+ consecutive year) donors and grow BCH’s recurring giving program, creating a stronger, more sustainable donor base that fuels long-term ministry impact.

• Personal commitment to Jesus Christ and alignment with the statement of faith of BCH
• Minimum 5–7 years in fundraising, annual giving, direct response, nonprofit marketing, or related field; experience in faith-based organizations preferred.
• Demonstrated success managing multi-channel donor programs, annual giving campaigns, or mid-level donor portfolios.
• Bachelor’s degree in Fundraising, Nonprofit Management, Marketing, Communications, Business Administration, Public Relations, or a related field preferred. Equivalent combination of education and experience may be considered.
• Strong ability to interpret donor data, track performance metrics, and use insights to improve outcomes.
• Excellent writing and messaging ability tailored to donor audiences; experience with segmented communications preferred.
• Working knowledge of donor databases/CRM systems, Microsoft 365, and digital fundraising tools.
• Experience managing mail appeals, giving days, monthly giving programs, or mid-level donor initiatives preferred.
• Must be able to manage deadlines, coordinate multiple initiatives, and maintain professionalism in a fast-paced environment.
• Must meet the general requirements for employment with Baptist Children’s Homes of N.C., Inc.

• Develop and implement strategies to grow revenue and engagement among donors giving under $5,000 annually.
• Lead the KMY (3+ years giving) strategy to increase lifetime value among annual and mid-level donors and improve donor retention.
• Serve as the organizational leader responsible for growing BCH’s KMY donor population and recurring donor base.
• Monitor donor performance indicators including retention, recapture, upgrade rates, average gift size, donor lifetime value, and recurring donor growth.
• Establish pathways that encourage donors to deepen their involvement with BCH ministries.

• Oversee the planning and execution of mail appeals in coordination with Marketing and Advancement leadership.
• Collaborate with internal stakeholders to develop compelling messaging aligned…