Regional Sales Engineer; Electronics​/Photonics

Job

A regional sales engineering role driving new business development and technical solutions across Singapore and ASEAN markets.

• Manage assigned sales territories covering Singapore and selected ASEAN markets, including Malaysia, Indonesia, and the Philippines.
• Identify, develop, and acquire new customers through structured sales planning, cold calls, and qualified leads.
• Maintain strong relationships with existing customers by providing ongoing sales and technical support.
• Prepare and deliver product presentations, demonstrations, and application support to customers.
• Perform installation and commissioning of sales engineering equipment according to customer requirements.
• Collaborate with principals and regional sales teams to achieve sales targets and business objectives.
• Provide technical support, product training, and troubleshooting for customers, including system breakdowns when required.
• Analyse customer needs and recommend suitable product, equipment, or service solutions.
• Prepare cost estimates by reviewing customer documentation and consulting internal technical resources.
• Evaluate cost-benefit ratios and propose improvements to customer equipment, processes, or service applications.
• Support customer acceptance by demonstrating operational improvements and cost efficiencies.
• Develop customer capabilities by conducting technical briefings and training sessions.
• Prepare sales engineering reports by analysing sales performance, expenses, and application trends.
• Ensure compliance with applicable local regulations and anticipate changes in legislation affecting operations.
• Contribute to departmental effectiveness by identifying improvement opportunities and supporting team objectives.

• At least 2 years of experience in a sales‑related role
• Hands‑on technical aptitude with the ability to understand engineering and product applications.
• Strong problem‑solving skills with a customer‑focused sales mindset.
• Experience or interest in new customer development and willingness to conduct cold calls.
• Good presentation, communication, and interpersonal skills.
• Ability to analyse customer requirements and propose innovative solutions.