Market Research & Evaluation Sr. Manager/Principal
Listed on 2026-06-04
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Research/Development
Research Scientist, Market Research, Research Analyst
Resource Innovations
Resource Innovations is seeking a Market Research & Evaluation Sr. Manager or Principal to join our team. This position will be part of a dynamic, cross‑functional team developing and executing market research, developing evaluation plans, and overseeing third party evaluators for California’s new market transformation program (CalMTA). CalMTA is focused on developing initiatives that accelerate adoption of emerging and underutilized energy efficiency technologies, services, and practices resulting in significant environmental and social benefits.
California residents preferred, but remote candidates with California experience will be considered.
As a Market Research & Evaluation Sr. Manager or Principal with Resource Innovations, you will work with other members of a cross‑functional market research and evaluation team to design research and evaluation plans to support key planning, program implementation and investment decisions. This is a senior level position for a professional with a deep understanding of effective research processes, and experience with the evaluation of demand side management programs.
You will be responsible for providing technical oversight and project management, as well as business development and team development for the Advisory Services business unit, working on energy efficiency (EE), demand response (DR), and distributed energy resource (DER) program analysis and measurement. Candidates who meet the minimum related work experience requirements are encouraged to apply.
- Design research and evaluation plans for Market Transformation Initiatives (MTIs) to support key planning, program implementation, and investment decisions.
- For assigned MTIs, serve the cross-functional team as the lead on research and evaluation methods aligning the objectives of research activities with initiative goals.
- Provide technical expertise and quality management for the team’s market research, evaluation, analysis, and reporting activities.
- Mentor team members, as appropriate, to ensure application of best practices in research, evaluation, and analysis of MTIs.
- Serve as a liaison between MTI market research, evaluation, forecasting, and strategy leads – to ensure that MTI forecasts, plans, and implementation align with market research and evaluation findings.
- Review research and evaluation plans and key deliverables.
- Manage the communication of research and evaluation findings both internally and externally.
- Manage third-party contractors commissioned to provide primary market research and/or MTI evaluations.
- Lead a team of energy program-focused process evaluation and market research professionals.
- Fully lead and manage projects from concept to implementation, including the development of plans, budgets, deliverables, and presentations.
- Organize, lead and participate in client and stakeholder meetings.
- Actively seek new opportunities for growing/expanding work with existing clients.
- Identify and develop business with new clients, including lead generation and supporting proposal development.
- Oversee primary and secondary data collection efforts as well as conducting data analysis.
- Provide guidance to junior and mid-level staff on methods; conduct quality check of results and deliverables.
- Lead and support technical report writing; contribute to draft reports, including results and actionable recommendations.
- Communicate with clients in a timely manner and exhibit sound consulting business practices (timely delivery, managing to budget, margins, invoicing, aging).
- Other duties as assigned.
- A minimum of 10 years’ experience working in a professional environment, with at least 5 years in market research or evaluation.
- Bachelor’s degree in a relevant field (i.e. Social and Environmental Sciences, Public Policy, or Economics);
Master’s degree preferred. - Experience developing and leading the implementation of research, evaluation, and analysis plans – using appropriate methods to address research objectives.
- Experience leading and interpreting quantitative and qualitative analysis.
- Experience conducting market research based on secondary sources.
- Experi…
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