Sales Manager

Reports to:
Director of Revenue and Growth

Location:
Remote, with travel as required

Salary Range: $80,000 - $90,000

We are seeking a results‑driven Sales Manager (Products and Services) who can generate

revenue immediately while building the systems that enable long‑term scale. This role

materials, and professional services—owning outbound prospecting, pipeline

management, deal closure, and account growth.

The Sales Manager is accountable for delivering revenue, strengthening client

relationships, and establishing a predictable, well‑managed sales pipeline aligned with the

Director of Revenue and Growth’s strategy.

This is a builder role. We are strengthening and formalizing our sales infrastructure while

actively expanding revenue. Success requires initiative, strategic thinking, and intellectual

• Personally generate revenue through outbound and relationship‑based selling
• Build repeatable sales systems and automation
• Identify white space in our market
• Expand into private‑sector audiences
• Discover new product and sponsorship opportunities
• Turn conversations into entirely new revenue streams

• Prospect and close individuals, mid‑market, enterprise, and institutional buyers
• Sell credentials, certifications, online courses, live courses, associated bulk study materials, and related professional services
• Engage employers, associations, agencies, and private‑sector partners
• Convert both inbound and self‑generated leads

• Create and conduct structured market conversations to uncover unmet needs
• Identify segments we are not currently serving
• Engage private‑sector employers to understand workforce gaps
• Translate field insights into product, pricing, and packaging recommendations
• Surface “unknown unknowns” that shape strategy
• Identify new products, services, and partnerships that drive toward revenue.

• Identify cross‑sell and upsell opportunities
• Identify and sell new partnership and sponsorship openings
• Recommend new products based on real market demand
• Pilot new revenue concepts in collaboration with leadership
• Build pipeline stages, dashboards, and forecasting models
• Create standardized outreach cadences and workflows
• Implement automation for easy / repeatable sales
• Improve lead routing and follow‑up processes
• Document sales playbooks for future team expansion

• Identify and build relationships with corporate buyers
• Develop employer bulk‑purchase models
• Position our credentials and training as workforce solutions
• Represent the organization at industry events and conferences

• 5–10+ years in sales, business development, or growth roles
• Demonstrated success closing B2B and B2C deals
• Experience selling education, certification, workforce development, or professional services preferred
• Comfort working in ambiguity and early‑stage environments
• Strong CRM and sales technology fluency
• Strategic thinker with entrepreneurial instincts
• Ability to see opportunity beyond the initial ask
• Excellent communicator, relationship‑builder, and negotiator

• Builders who enjoy starting from scratch
• Sellers who are energized by creating structure
• Curious professionals who ask better questions
• Strategic operators who connect dots others miss
• Leaders comfortable with iteration and experimentation

• CRM and automation systems implemented
• At least 2–3 new revenue pathways identified and piloted
• Measurable expansion into private‑sector accounts
• Documented sales playbook for future team scaling

• Ability to sit and stand for extended periods
• Manual dexterity for operating office equipment
• Ability to read reports and computer screens
• Hearing required for meetings and communications
• Ability to travel up to 25% of time for conferences, meetings, and business development
• Ability to occasionally lift 25 lbs. or less