Associate Director, Orchestration Engine
Listed on 2026-08-27
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Business
Marketing Strategy
Join Amgens Mission of Serving Patients
At Amgen, if you feel likeyourepart of something bigger,its because you are. Our shared missionto serve patients living with serious illnesses drives all that we do.
Since 1980,wevehelped pioneer the world of biotech in our fight against the worlds toughest diseases. With our focus on four therapeutic areas Oncology, Inflammation, General Medicine, and Rare Disease we reach millions of patients each year.
Amgen is advancing a broad and deep pipeline of medicines to treat cancer, heart disease, inflammatory conditions, rare diseases, andobesityand obesity-related conditions.
As a member of the Amgen team,youllhelp make a lasting impact on the lives of patients as we research, manufacture, and deliver innovative medicines to help people live longer, fuller happier lives.
Our award-winning culture is collaborative, innovative, and science based. If you have a passion for challenges and the opportunities thatlaywithin them,youllthrive as part of the Amgen team. Join us and transform the lives of patients while transforming your career.
Associate Director, Orchestration Engine Business Lead
What Youwill DoLetsdo this.
Lets change the world. In this vital role, you will serve as the dedicated Orchestration Engine business lead for Amgensdiverse portfolio, helping brand teams shape more relevant, coordinated customer experiences across channels.
- Serve as the primary Orchestration Engine partner for assigned portfolio and brand teams.
- Partner with brands to define desired cross-channel customer experiences andidentifyhigh-value orchestration opportunities.
- Translate portfolio priorities into a sequenced backlog of NBA, audience activation, journey orchestration, and workflow use cases.
- Assess opportunities based on business value, customer and patient impact, readiness, feasibility, and potential for enterprise reuse.
- Identify common requirements across brands and translate them into reusable decisioning patterns and activation capabilities.
- Translate brandobjectivesand customer journey needs into business requirements, user stories, decision rules, and acceptance criteria.
- Define how data, analytics, AI-generated recommendations, business rules, and human judgment should come together in operational workflows.
- Co-design orchestration capabilities with Decision Sciences, Technology, CRM, CDP, content, channel, and vendor partners.
- Define eligibility criteria, prioritization requirements, workflow handoffs, approval points, and business guardrails.
- Ensure recommendations are relevant, explainable, compliant, and actionable within Marketing workflows.
- Represent portfolio requirements while aligning to enterprise Orchestration Engine standards and architecture.
- Provide business ownership from discovery and design through testing, deployment, and optimization.
- Coordinate brand participation in workshops, requirements validation, user acceptance testing, and release readiness.
- Partner with Technology and vendor teams to resolve requirements, dependencies, risks, and implementation decisions.
- Coordinate rollout and adoptionplanswith brand, Marketing Operations, andchange-management partners.
- Drive adoption of Orchestration Engine capabilities across the assigned Marketing organization.
- Gather user feedback and translate learnings into product, workflow, and roadmap enhancements.
- Help extend successful capabilities efficiently acrossadditionalbrands and use cases.
- Apply enterprise standards for NBA, decision logic, audience activation, journey orchestration, and human-led decision-making.
- Ensure business rules, eligibility criteria, prioritization logic, andapprovalworkflows are documented and governed.
- Partner with Legal, Regulatory, Privacy, Compliance, and other control functions as appropriate.
- Define success measures for assigned orchestration use cases.
- Monitor adoption, recommendationutilization, workflow performance, and business impact with analytics partners.
- Use performance data and stakeholder feedback to improve decisioning patterns and customer experiences.
- Serve as the bridge between brand stakeholders, Decision Sciences, Technology, activation teams, and vendor partners.
- Lead matrixed teams throughrequirementsdefinition, design decisions, testing, deployment, and adoption.
- Communicateportfolioroadmap progress, decisions, risks, dependencies, and impact.
- Translate analytical, AI, and technical concepts into clear business implications and actionable recommendations.
- Balance portfolio-specific needs with enterprise scalability and reuse.
We are all different, yet we all use our unique contributions to serve patients. The professional weseekis asenior leader with these qualifications.
Basic QualificationsDoctorate degree and 3 years of experience in Commercial, Marketing, Sales, Medical, Analytics,…
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