Director, Value Strategy & Marketing

Career Category Sales & Marketing Operations Job Description Director, Value Strategy & Marketing - Rare Disease & Oncology

• Lead portfolio value strategy across Rare Disease and Oncology, translating brand objectives, payer dynamics, competitive change, and access barriers into clear priorities and actionable strategies.
• Define differentiated payer value propositions for priority assets and ensure clinical, economic, real-world, and population-level evidence is translated into credible customer value stories.
• Guide U.S. payer-relevant evidence strategy with HEOR, CfOR, Medical, Brand, and Insights; identify evidence gaps and shape studies intended to defend coverage, improve quality of coverage, and support appropriate patient identification and treatment.
• Ensure payer and reimbursement considerations are integrated early into launch, indication-expansion, and lifecycle planning, including medical-benefit, pharmacy-benefit, site-of-care, specialty distribution, and utilization-management dynamics.
• Partner with Market Access and MVPH leadership to shape customer engagement priorities, prepare for high-value payer and health-system discussions, and translate field insights into broader portfolio actions.
• Partner with Coverage & Pricing to ensure value strategy complements coverage, pricing, contracting, and reimbursement strategies while maintaining clear functional accountability.
• Oversee development and deployment of payer value resources, including payer customer value aids (CVAs), economic tools, RWE communications, health care economic information (HCEI) and pre-approval information exchange (PIE) resources where appropriate, payer FAQs, training, and customer-specific materials.
• Lead, coach, and develop two Senior Managers; establish clear portfolio ownership, operating rhythms, and expectations for strategic thinking, cross-functional leadership, and executional excellence.
• Champion AI-enabled ways of working across Value Strategy & Marketing, using approved AI tools to accelerate insight synthesis, evidence translation, strategic development, content creation, and team productivity.
• Build AI capability across the team by identifying high-value use cases, encouraging responsible experimentation, sharing best practices, and ensuring adherence to company policies, privacy, compliance, and review requirements.
• Manage portfolio budgets, agency relationships, and investment priorities; allocate resources to the highest-value strategic opportunities and establish measures of impact.
• Communicate opportunities, risks, tradeoffs, and recommendations with clarity to senior leadership and drive alignment across a complex matrix.

• Doctorate degree & 4 years of commercial experience OR Master’s degree & 7 years of commercial experience OR Bachelor’s degree & 9 years of commercial experience

• 8+ years of pharmaceutical or biotechnology industry experience, including significant U.S. market access, payer marketing, value strategy, or related Value & Access responsibility.
• Demonstrated experience developing payer, value, reimbursement, or market access strategies for specialty pharmaceutical products;
  Rare Disease and/or Oncology experience strongly preferred.
• People leadership experience with a demonstrated ability to coach, develop, and prioritize work across a high-performing team.
• Strong understanding of U.S. payer decision making across medical and pharmacy benefits, including medical policy, utilization management, specialty distribution, site of care, and reimbursement for physician-administered therapies.
• Launch and lifecycle-management experience, including the ability to anticipate future market dynamics and translate them…