Executive Director, Marketing AI Capabilities

What you will do

Let’s do this. Let’s change the world. In this vital role you the Executive Director of Marketing AI Capabilities, you will be responsible for leading the development and scaling of AI-enabled marketing capabilities, operating models, and ways of working across Amgen. You will serve as a strategic connector between emerging external trends and internal enterprise transformation — translating advances in AI technologies, evolving customer expectations, new ecosystem partnerships, and changing marketing practices into scalable capabilities that drive meaningful business impact.

The Executive Director will define and operationalize the future-state AI-enabled marketing ecosystem, including capability strategy, organizational readiness, governance, vendor and partner engagement, experimentation frameworks, and cross-functional execution models. This role requires both strategic vision and operational rigor, with a strong focus on scalable adoption, measurable value creation, and responsible AI implementation.

• Continuously monitor and assess the evolving AI, digital marketing, data, and customer engagement landscape, including emerging technologies, platforms, partners, and competitive trends. This includes novel LLM solutions as well as AI advances in the media ecosystem.
• Develop and maintain an understanding of how AI is changing the HCP and Patient workflow and identify the shifts in customer behaviors, content consumption, channel dynamics, and personalization expectations.
• Translate external market developments into actionable enterprise capability strategies and roadmaps.
• Serve as a thought leader and strategic advisor to senior leadership on the future of AI-enabled marketing.

• Define and lead the enterprise roadmap for scalable AI-enabled marketing capabilities across the commercial organization.
• Design future-state marketing operating models, workflows, governance structures, and processes that embed AI into day-to-day execution.
• Establish enterprise relationship management models for preferred partners and drive coordination of initiatives across functions.
• Establish frameworks for capability prioritization, experimentation, scaling, and adoption.
• Partner with business, technology, data, legal, compliance, and operations teams to ensure capabilities are enterprise-ready and compliant.
• Drive alignment between AI capabilities and broader commercial, omnichannel, and customer engagement strategies.

• Evaluate and manage strategic partnerships with AI vendors, platform providers, agencies, consultancies, and emerging technology companies.
• Lead pilot programs and proof-of-concept initiatives to assess new capabilities and accelerate innovation.
• Build scalable approaches for integrating external solutions into Amgen’s marketing ecosystem.
• Represent Amgen externally with industry groups, innovation forums, and strategic partners.

• Drive organizational readiness and adoption of AI-enabled ways of working.
• Develop enablement strategies, talent models, and capability-building programs to increase AI fluency across marketing teams.
• Foster a culture of experimentation, agility, and responsible innovation.
• Lead cross-functional teams and influence senior stakeholders across commercial, digital, medical, technology, and operations organizations.

• Establish governance models, standards, and guardrails for responsible and compliant AI usage in marketing.
• Define KPIs and measurement frameworks to evaluate capability effectiveness, adoption, efficiency gains, and business impact.
• Ensure alignment with enterprise data privacy, legal, regulatory, and ethical AI requirements.
• Drive continuous optimization and scaling of successful AI-enabled capabilities.

We are all different, yet we all use our unique contributions to serve patients. The candidate we seek is an experienced leader with the following qualifications. They will also embody the Amgen…