Senior Manager, Cardiovascular​/Repatha Omnichannel Orchestration

Senior Manager, Cardiovascular/ Repatha Omnichannel Orchestration

Hybrid - Once a month on campus

The Senior Manager, Omni Engagement Orchestration will help CV / Repatha move from channel‑by‑channel execution to an audience‑first, signal‑informed engagement model. This leader will partner with the Cardiovascular Specialist (CSS) Pod and PCP Pod to turn audience priorities, customer barriers, approved brand strategy, core and supplemental messaging, modular content, field needs, access considerations, engagement signals, and measurement into coordinated experiences across field, CRM, web, paid media, events, access, and support.

The purpose of omni is to make every interaction easier, more helpful, and more relevant for healthcare professionals (HCPs), patients, caregivers, and practice teams. CV / Repatha Omni translates enterprise platforms, artificial intelligence (AI) capabilities, data partnerships, content systems, and customer insights into simple, useful, compliant experiences that help customers take the next best step.

This role is not a channel traffic role. It is an audience, decisioning, and experience orchestration role for a commercially grounded builder who can connect brand strategy, customer signals, segmentation, next best action, next best content, suppression, field coordination, and learning loops into one coherent engagement model.

• Lead CV / Repatha audience‑first engagement orchestration across HCP and DTC strategies, with focus on audience activation readiness, customer barriers, journey requirements, route logic, suppression, contact strategy, and measurement.
• Partner with the CSS Pod and PCP Pod to translate brand strategy, approved core and supplemental messaging, modular content, PMR insights, field needs, and customer signals into coordinated engagement paths across field and digital touchpoints.
• Define orchestration briefs for priority segments that specify the active barrier, lead module, message role, route owner, Tier 1 action, qualifying signals, suppression logic, and KPI.
• Develop business requirements for segmentation, dynamic audiences, triggered journeys, next best action, next best content, customer engagement scoring, frequency management, reach strategy, field coordination, access/support routing, event follow‑up, and journey analytics.
• Connect approved customer signals into practical business interpretation across CRM, web, field, Veeva, RTE, iCVA, paid media, events, access, support, claims, Rx, lab, HCP identity, primary research, and digital intent sources where available and appropriate.
• Partner with Analytics, Technology, GCCI, Field, Veeva, CRM, web, media, access, support, Medical, Legal, Regulatory, Compliance, Privacy, agency, and enterprise data teams to coordinate one customer engagement decisioning model.
• Build cross‑functional learning loops with pods and partners so performance readouts, PMR learnings, dashboarding, E‑L‑L measurement, experimentation, and customer movement indicators improve future orchestration.
• Support vendor and agency leadership across approved CRM, media, data, point‑of‑care, access, support, publisher, event, and analytics partners where relevant to CV / Repatha audience strategy.
• Promote disciplined omni principles: one coordinated customer experience, decision quality over channel volume, measure movement not activity, and continuous learning before additional touches.

We are all different, yet we all use our unique contributions to serve patients. The Senior Manager we seek is a collaborative, commercially grounded, digitally fluent leader who can influence across a matrixed organization, translate enterprise capability into practical business outcomes, and help teams adopt new ways of working with clarity and accountability.

• Doctorate degree and 2 years of Marketing, commercial, digital, analytics, content, operations, or related experience
• OR Master's degree and 4 years of Marketing, commercial, digital, analytics, content, operations, or related experience
• OR Bachelor's degree and 6 years of Marketing, commercial, digital, analytics, content,…