Senior Manager, Cardiovascular​/Repatha Omnichannel Orchestration

Senior Manager, Cardiovascular / Repatha Omnichannel Orchestration

The Senior Manager, Omni Engagement Orchestration will help CV / Repatha move from channel‑by‑channel execution to an audience‑first, signal‑informed engagement model. This leader will partner with the Cardiovascular Specialist (CSS) Pod and PCP Pod to translate audience priorities, customer barriers, approved brand strategy, core and supplemental messaging, modular content, field needs, access considerations, engagement signals, and measurement into coordinated experiences across field, CRM, web, paid media, events, access, and support.

The Senior Manager we seek is a collaborative, commercially grounded, digitally fluent leader who can influence across a matrixed organization and translate enterprise capability into practical business outcomes.

• Lead CV / Repatha audience‑first engagement orchestration across HCP and DTC strategies, focusing on audience activation readiness, customer barriers, journey requirements, route logic, suppression, contact strategy, and measurement.
• Partner with the CSS Pod and PCP Pod to translate brand strategy, approved core and supplemental messaging, modular content, PMR insights, field needs, and customer signals into coordinated engagement paths across field and digital touchpoints.
• Define orchestration briefs for priority segments that specify the active barrier, lead module, message role, route owner, Tier1 action, qualifying signals, suppression logic, and KPI.
• Develop business requirements for segmentation, dynamic audiences, triggered journeys, next‑best action, next‑best content, customer engagement scoring, frequency management, reach strategy, field coordination, access/support routing, event follow‑up, and journey analytics.
• Connect approved customer signals into practical business interpretation across CRM, web, field, Veeva, RTE, iCVA, paid media, events, access, support, claims, Rx, lab, HCP identity, primary research, and digital intent sources where available and appropriate.
• Partner with Analytics, Technology, GCCI, Field, Veeva, CRM, web, media, access, support, Medical, Legal, Regulatory, Compliance, Privacy, agency, and enterprise data teams to coordinate one customer engagement decisioning model.
• Build cross‑functional learning loops with pods and partners so performance readouts, PMR learnings, dashboarding, E‑LL measurement, experimentation, and customer movement indicators improve future orchestration.
• Support vendor and agency leadership across approved CRM, media, data, point‑of‑care, access, support, publisher, event, and analytics partners where relevant to CV / Repatha audience strategy.
• Promote disciplined omni principles: one coordinated customer experience, decision quality over channel volume, measure movement not activity, and continuous learning before additional touches.

• Doctorate degree and 2 years of Marketing, commercial, digital, analytics, content, operations, or related experience.
• Master's degree and 4 years of Marketing, commercial, digital, analytics, content, operations, or related experience.
• Bachelor's degree and 6 years of Marketing, commercial, digital, analytics, content, operations, or related experience.
• Associate's degree and 10 years of Marketing, commercial, digital, analytics, content, operations, or related experience.
• High school diploma / GED and 12 years of Marketing, commercial, digital, analytics, content, operations, or related experience.

Experience in pharmaceutical, biotechnology, medtech, healthcare, or another regulated industry with omni‑channel engagement, HCP marketing, DTC marketing, CRM, media, analytics, field enablement, access, or customer engagement responsibilities.

Experience translating audience strategy, customer signals, brand priorities, PMR insights, and approved messaging into journey requirements, segmentation, personalization, route logic, suppression rules, contact strategy, next‑best action, next‑best content, or marketing automation requirements.

Working knowledge of Salesforce Marketing Cloud, Salesforce Data Cloud, Customer Data Platform, Life Sciences…