Senior Manager, Cardiovascular​/Repatha Omnichannel Orchestration

Senior Manager, Cardiovascular/ Repatha Omnichannel Orchestration

What You Will Do

The Senior Manager, Omni Engagement Orchestration will help CV / Repatha move from channel-by-channel execution to an audience-first, signal-informed engagement model. This leader will partner with the Cardiovascular Specialist (CSS) Pod and PCP Pod to turn audience priorities, customer barriers, approved brand strategy, core and supplemental messaging, modular content, field needs, access considerations, engagement signals, and measurement into coordinated experiences across field, CRM, web, paid media, events, access, and support.

The purpose of omni is to make every interaction easier, more helpful, and more relevant for healthcare professionals (HCPs), patients, caregivers, and practice teams. CV / Repatha Omni translates enterprise platforms, artificial intelligence (AI) capabilities, data partnerships, content systems, and customer insights into simple, useful, compliant experiences that help customers take the next best step. This role is an audience, decisioning, and experience orchestration role for a commercially grounded builder.

Key Responsibilities:

• Lead CV / Repatha audience-first engagement orchestration across HCP and DTC strategies, focusing on audience activation readiness, customer barriers, journey requirements, route logic, suppression, contact strategy, and measurement.
• Partner with the CSS Pod and PCP Pod to translate brand strategy, approved core and supplemental messaging, modular content, PMR insights, field needs, and customer signals into coordinated engagement paths across field and digital touchpoints.
• Define orchestration briefs for priority segments that specify the active barrier, lead module, message role, route owner, Tier 1 action, qualifying signals, suppression logic, and KPI.
• Develop business requirements for segmentation, dynamic audiences, triggered journeys, next best action, next best content, customer engagement scoring, frequency management, reach strategy, field coordination, access/support routing, event follow-up, and journey analytics.
• Connect approved customer signals into practical business interpretation across a wide array of platforms where available.
• Partner with analytics, technology, GCCI, field, Veeva, CRM, web, media, access, support, medical, legal, regulatory, compliance, privacy, agency, and enterprise data teams to coordinate one customer engagement decisioning model.
• Build cross-functional learning loops with pods and partners so performance readouts and learning improve future orchestration.
• Support vendor and agency leadership across approved partners where relevant to CV / Repatha audience strategy.
• Promote disciplined omni principles: one coordinated customer experience, decision quality over channel volume, measure movement not activity, and continuous learning before additional touches.

What We Expect Of You

The Senior Manager we seek is a collaborative, commercially grounded, digitally fluent leader who can influence across a matrixed organization, translate enterprise capability into practical business outcomes, and help teams adopt new ways of working with clarity and accountability.

• Doctorate degree and 2 years of Marketing, commercial, digital, analytics, content, operations, or related experience
• OR Master's degree and 4 years of Marketing, commercial, digital, analytics, content, operations, or related experience
• OR Bachelor's degree and 6 years of Marketing, commercial, digital, analytics, content, operations, or related experience
• OR Associate's degree and 10 years of Marketing, commercial, digital, analytics, content, operations, or related experience
• OR High school diploma / GED and 12 years of Marketing, commercial, digital, analytics, content, operations, or related experience

• Experience in pharmaceutical, biotechnology, medtech, healthcare, or another regulated industry with omnichannel engagement, HCP marketing, DTC marketing, CRM, media, analytics, field enablement, access, or customer engagement responsibilities.
• Experience translating audience strategy, customer signals, brand priorities, PMR insights, and approved messaging into journey requirements, segmentation, personalization, route logic, suppression rules, contact strategy, next best action, next best content, or marketing automation requirements.
• Working knowledge of Salesforce Marketing Cloud, Salesforce Data Cloud, Customer Data Platform, Life Sciences Cloud, and related decisioning platforms.
• Familiarity with GA4, HCP identity resolution, programmatic HCP media, and various data signals.
• Strong ability to connect business strategy, audience segmentation, customer signals, content and messaging, channel operations, analytics, field coordination, and compliant execution across a matrixed organization.
• Experience with journey analytics, dashboarding, performance analytics, E-L-L measurement, attribution, experimentation,…