Senior Manager - Cadiovascular - Repatha - Omnichannel Search, GEO & AI Answer Engine

Senior Manager, CV / Repatha Omnichannel Search, GEO & AI Answer Engine

Hybrid – Once a month on campus

Serve as the CV/Repatha business lead for GEO, partnering with GCCI and the GEO vendor to translate enterprise GEO strategy, customer search behavior, and AI‑answer‑engine insights into brand actions. Assist in prioritizing opportunities, operationalizing recommendations, and ensuring GEO insights are integrated into brand planning, customer engagement strategies, and omnichannel activation. Translate insights from Google AI Overviews, Google AI Mode, Google Gemini, Microsoft Copilot, ChatGPT, and others into practical CV / Repatha implications.

Establish a learning connection from search and AI answer behavior into content planning, web experiences, analytics, and cross‑functional teams. Manage the end‑to‑end remit from strategy translation to performance measurement and continuous optimization.

• Lead CV / Repatha search, SEO, GEO, AEO, AI answer visibility, zero‑click search, answer‑engine readiness, and cross‑platform search intelligence across HCP and DTC audience strategies.
• Build a practical query‑to‑answer and answer‑to‑action framework that helps teams prioritize high‑value customer questions, structured answer blocks, FAQ strategy, schema considerations, content discoverability, and source authority opportunities.
• Partner with Modular Content Operations to convert search and AI‑answer learnings into Job Initiation Brief (JIB) inputs, MAC matrix updates, content briefs, answer blocks, FAQs, web content enhancements, Sales and Marketing Communications (SM Comms) opportunities, and modular content priorities.
• Monitor and synthesize AI visibility, brand visibility score, citation share, citation rank, citation‑rank list, share of voice, brand sentiment, cross‑platform search behavior, AI answer analytics, answer‑page engagement, and content gap insights in partnership with GCCI and the GEO vendor.
• Partner with Medical, Legal, Regulatory, Compliance, Privacy, Patient, Cardiovascular, Primary Care, GCCI, Omnichannel, Analytics, Technology, agency, and enterprise platform teams to ensure approved content is structured, discoverable, credible, measurable, and actionable.
• Support content and experience recommendations across , , Adobe Experience Manager (AEM), AEM Sites, Ostro, approved question‑and‑answer experiences, Google Analytics 4 (GA4), schema, structured data, and digital experience platforms.
• Translate learnings from Open Evidence, Ostro, search analytics, AI answer behavior, partner content, authority signals, digital PR, entity authority, citation authority, and social proof into practical recommendations for content and customer experience planning.
• Operationalize GEO signals across omnichannel and field channels by defining activation strategies, business rules, and engagement triggers that translate insights into coordinated customer engagement.
• Help CV / Repatha adapt from creating content for channels to publishing an authoritative, structured, measurable, and continuously optimized ecosystem of approved answers.

Collaborative, commercially grounded, digitally fluent leader who can influence across a matrixed organization, translate enterprise capability into practical business outcomes, and help teams adopt new ways of working with clarity and accountability.

• Doctorate degree and 2 years of Marketing, commercial, digital, analytics, content, operations, or related experience.
• Master's degree and 4 years of Marketing, commercial, digital, analytics, content, operations, or related experience.
• Bachelor's degree and 6 years of Marketing, commercial, digital, analytics, content, operations, or related experience.
• Associate's degree and 10 years of Marketing, commercial, digital, analytics, content, operations, or related experience.
• High school diploma / GED and 12 years of Marketing, commercial, digital, analytics, content, operations, or related experience.

• Experience in pharmaceutical, biotechnology, medtech, healthcare, or another regulated industry with search, web strategy,…