CDnA - Senior Manager, Media and Campaign Analytics

** Join Amgen's Mission of Serving Patients*
* At Amgen, if you feel like you're part of something bigger, it's because you are. Our shared mission-to serve patients living with serious illnesses-drives all that we do.

Since 1980, we've helped pioneer the world of biotech in our fight against the world's toughest diseases. With our focus on four therapeutic areas
-Oncology, Inflammation, General Medicine, and Rare Disease- we reach millions of patients each year. Amgen is advancing a broad and deep pipeline of medicines to treat cancer, heart disease, inflammatory conditions, rare diseases, and obesity and obesity-related conditions. As a member of the Amgen team, you'll help make a lasting impact on the lives of patients as we research, manufacture, and deliver innovative medicines to help people live longer, fuller happier lives.

Our award-winning culture is collaborative, innovative, and science based. If you have a passion for challenges and the opportunities that lay within them, you'll thrive as part of the Amgen team. Join us and transform the lives of patients while transforming your career.

** CDnA - Senior Manager, Media and Campaign Analytics*
* ** Live*
* ** What you will do*
* Let's do this. Let's change the world. In this vital role the  
** CDnA - Senior Manager, Media and Campaign Analytics
** is responsible for delivering analytics and insights to support the Omnichannel Commercial efforts within the US and Global Marketing organizations. This includes secondary data analytics for omnichannel/digital reporting/tracking, supporting quarterly business reviews, participating in brand campaign development and rollout, as well as ad-hoc analysis.

The individual in this role will be responsible for developing and implementing digital campaign analytics - including audience analysis, micro-segmentation, digital persona development, omnichannel customer journey development, test-and-learn campaign testing, analytics around content and channel affinity, and optimal sequencing of touchpoints. The successful candidate is a passionate champion of insights driven strategy and objective evidence-based decision making. Using a variety of methodologies, the successful candidate will be combining digital/omnichannel data analysis with a variety of insights from other sources into a story for a brand.

** Flexible Commuter role to Thousand Oaks, CA or Deerfield, IL site. You will work on-site a minimum of 3 days a week.*
* Responsibilities include:

+ Develop secondary data analytics to support digital marketing, including, monitoring exposure and engagement, development of rapid test-and-learn initiatives, digital channel activity tracking and internal/external tactical campaign measurement to provide objective, data-driven insights

+ Provide marketing leadership with an objective and thorough perspective on campaign analytics and performance management

+ Work cross functionally with marketing, digital leads, broader analytics teams, and other partners to develop and communicate assumptions based on campaign analysis and team member input

+ Develop and deliver analysis using complex data sources including industry syndicated data sources (media measurement and benchmarking), tactical performance data, etc. to generate an integrated, objective, and detailed understanding of brand business and critical metrics

+ Interpret, summarize, and communicate analyses to drive campaign understanding and recommendations for tactical performance tracking tools, and ad-hoc requests

+ Manage relationships with external vendors to prioritize business needs and enable effective delivery of analytics

+ Work with brand leads on analytics and modeling opportunities to target audiences more effectively across omnichannel touchpoints.

** Win*
* ** What we expect of you*
* We are all different, yet we all use our unique contributions to serve patients. The strategic professional we seek is a collaborative partner with these qualifications.

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* Basic Qualifications:

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* + Doctorate degree and 2 years of forecasting, analytics, sales &/or marketing operations experience OR

+ Master's degree and 4 years of forecasting, analytics, sales &/or marketing operations experience OR

+ Bachelor's degree and 6 years of forecasting, analytics, sales &/or marketing operations experience OR

+ Associate's degree and 10 years of forecasting, analytics, sales &/or marketing operations experience OR

+ High school diploma / GED and 12 years of forecasting, analytics, sales &/or marketing operations experience

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* Preferred Qualifications:

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* + Strong understanding of consumer and HCP omnichannel performance and understanding of gaps and optimization strategies to drive improvements of campaign performance.

+ Create omnichannel measurement and tracking plans across the entire consumer journey with recommendations for multiple brands.

+ Experience working with measurement around HCP custom programs

+ Deep understanding of measurement framework across the full consumer journey and can…