Director of Alumni Relations and Annual Giving

JOB SUMMARY

The Director of Alumni Relations and Annual Giving provides strategic leadership for the College's annual giving and alumni engagement efforts. The Director develops and implements comprehensive strategies to strengthen alumni affinity, increase philanthropic support, expand volunteer engagement, and enhance the lifelong relationship between alumni and Abraham Baldwin Agricultural College. This position is responsible for establishing, growing, and sustaining ABAC's annual fund supporting unrestricted giving and alumni participation.

The Director oversees alumni communications, volunteer leadership programs, annual giving initiatives, and alumni-focused engagement opportunities. The position also provides strategic oversight for special events that advance alumni engagement, donor cultivation, and institutional affinity. The Director reports directly to the Vice President of External Affairs.

• Develops and implements a comprehensive alumni engagement strategy designed to strengthen alumni participation, affinity, volunteerism, and philanthropic support.
• Serves as primary staff liaison to the ABAC Alumni Association Board and other alumni affinity groups.
• Provides leadership and support to the ABAC Student Alumni Council.
• Cultivates meaningful relationships with alumni, students, faculty, staff, and community partners to advance the mission of the College.
• Coordinates alumni communications, including newsletters, digital engagement initiatives, social media collaboration, recognition programs, and stewardship activities.
• Develops and manages regional and affinity-based alumni engagement opportunities.

• Leads the creation, implementation, and growth of ABAC's annual giving program supporting unrestricted institutional priorities.
• Develops and executes a comprehensive annual giving program including direct mail, digital fundraising, leadership annual giving, reunion giving, and donor retention strategies with a focus on increasing donor participation, donor retention, leadership annual giving, and overall unrestricted fundraising revenue.
• Collaborates with advancement leadership and development officers to identify, cultivate, solicit, and steward annual fund donors.
• Identifies and qualifies annual donors with major gift potential and works collaboratively with development officers to advance prospects through the donor pipeline.
• Utilizes data analytics and donor segmentation to develop targeted fundraising campaigns and engagement strategies.
• Works closely with Advancement Services to monitor fundraising performance, analyze results, and recommend improvements.
• Establishes annual goals and performance metrics related to donor acquisition, retention, participation, and revenue growth.

• Provides strategic oversight of alumni and advancement events that support alumni engagement, donor cultivation, stewardship, and institutional visibility.
• Supervises student workers, interns, and volunteers in the planning and execution of events including Homecoming, alumni receptions, donor recognition events, and other advancement-related programs.
• Ensures all events align with institutional priorities and support measurable engagement and fundraising outcomes.
• Evaluates event effectiveness and return on investment through established engagement and fundraising metrics.

• Assists in developing annual budgets for alumni engagement, annual giving, and special events.
• Represents the Office of External Affairs at campus and community events.
• Performs other related duties as assigned.

• Knowledge of annual giving, donor engagement, fundraising strategy, and philanthropic trends.
• Ability to develop and execute multi-channel fundraising campaigns.
• Experience utilizing constituent relationship management systems and fundraising analytics.
• Ability to interpret fundraising metrics and develop data-informed strategies.
• Demonstrated success in relationship building, volunteer management, and donor engagement.
• Excellent communication and interpersonal skills both written and oral.
• Proficiency in…