Director of Digital

# Director of Digital Chicago, US  
· Full-time   
· Management
** Workplace type
** Remote#### About The Position
*
* Job Description:

** Director of Digital
*
* Location:

** Remote
*
* Reports to:

** VP, Marketing
** Salary Range:** $135,000 - $155,000, Commensurate with Experience This position is full-time and primarily remote, with a minimum of 30% travel to our Corporate Headquarters in the Fulton Market area of Chicago, IL. as well as other business initiatives.
** About Alma Lasers
** Alma, a Sisram Medical company, is a global leader in medical-aesthetic technologies with over 25 years of experience in energy-based devices (EBD). Operating in more than 100 countries worldwide, Alma combines advanced technology, clinical expertise, and a holistic approach to aesthetic and wellness  the U.S., Alma Lasers is one of the most trusted brands among physicians, clinics, and consumers—delivering innovative, science-based solutions for skin rejuvenation, body contouring, hair removal, and other aesthetic applications.
** Position Summary
** Playing a pivotal role in the strategy, execution, and performance of a modern, revenue-driven digital ecosystem, the Director of Digital shapes how our brand is discovered, experienced, and converted across all B2B and B2C touchpoints. This leader is responsible for accelerating visibility, generating qualified demand, strengthening audience connection, and driving measurable revenue growth. A progressive approach to digital marketing will be driven through social relevance, compelling content, performance media, conversion strategy, lifecycle engagement, AI-enabled efficiency, and data-driven decision making.

Equal parts creative and commercial, this leader keeps brand connected to culture while ensuring every initiative is optimized for impact.
** Essential Functions
*** Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.
*** Digital Growth Strategy & Brand Presence*
* · Develop and execute integrated digital marketing strategies that strengthen brand visibility, relevance, and engagement across key channels.
· Shape how brand is discovered, experienced, and chosen through modern storytelling, omnichannel strategy, and audience-first experiences aligned to business priorities.
· Ensure all digital initiatives reflect brand standards, commercial objectives, and regulatory guidelines.
** Social Media, Content & Cultural Relevance*
* · Lead social media strategy and content ecosystems that build community, increase reach, and keep brand connected to culture, trends, and conversation.
· Build engaged digital communities that create advocacy, loyalty, and recurring brand interaction, not just passive followers or impressions.
· Understand the difference between publishing content and creating participation by developing programs that spark conversation, UGC, trust, and sustained momentum.
· Oversee creation and optimization of high-performing content across owned, earned, paid, and emerging channels.
· Guide influencer, creator, ambassador, and community-building programs that expand awareness and trust.
** Demand Generation & Revenue Performance*
* · Drive full-funnel demand generation across paid media, search, social, retargeting, email, SMS, and nurture journeys to generate qualified pipeline and revenue growth.
· Optimize audience targeting, media efficiency, landing pages, and conversion strategy to maximize return on investment.
· Partner with sales leadership to align campaigns with commercial priorities, lead quality, and conversion goals.
** Search, Discoverability & Modern Acquisition*
* · Lead SEO, GEO, and LLM discoverability initiatives to improve visibility across search engines, AI assistants, and…