Sales and Marketing Director

Join Otterbein Senior Life – a place that ignites your passion. You’ll find days filled with opportunities and memorable experiences. Become part of a team dedicated to caring for others. Career opportunities available for RNs, LPNs, CNAs, Culinary, Maintenance, Accounting, Sales, Marketing, and more.

At Otterbein, you are not just an “employee”; you are a partner in care. We believe in working together toward a common goal. Our focus is on person-centered care that honors both residents and their choices. Join a community of talented, kind, wise, funny, spirited, generous, and endearing individuals, among many other wonderful qualities.

It’s when you become a part of something bigger. You’re advancing and growing. You’re making a positive impact on the lives of others. It’s when you discover what you were born to do. It’s where you want to be. That’s Otterbein.

Life at Otterbein is progressive, supportive, fun, and inspiring.

• Medical insurance with free virtual doctor visits
• Vision and dental insurance
• Paid time off & paid holidays
• Life insurance
• 401(k)/403(b) with company match
• Employee-sponsored fund for employees in need
• Employee Assistance Program (EAP)
  Benefits may vary based on position and location.
• Person-centered care
• Low staff-to-resident ratio
• Modern, state-of-the-art communities
• Top-quality equipment
• Safety programs in place
• Online employee platform for peer recognition and engagement

The Sales & Marketing Director is responsible for sales and marketing performance of their Otterbein Senior Life Location. This role is responsible for driving occupancy growth, revenue performance, referral development, customer engagement, and brand alignment across Independent Living, Assisted Living and Skilled Nursing/Post-Acute service lines. The Marketing Director must possess the ability to effectively articulate the Otterbein Value Proposition, develop & execute a high-quality, multi-faceted Marketing Plan.

Independent & Assisted Living Sales Responsibility are included in this role with management of the CRM, making outbound calls to provoke interest and yield on location appointments, conduct appointments and tours, ultimately moving prospects through the funnel to the sale. This role provides leadership and strategic oversight of all marketing initiatives, CRM and analytics review, market analysis, referral development, digital marketing alignment, occupancy recovery planning and execution & on-site leadership role responsibilities.

Key Responsibilities -
Marketing Strategy & Business Development

• Develop, maintain and execute a detailed Marketing and Sales Plan, inclusive of Digital Marketing & Social Media components, Advertising, Direct Mail, Sales Programs/Events, Collateral Development, Public Relations, etc.
• Use sales forecasting and strategic planning to ensure increased census of Otterbein Senior Life levels of care, analyzing business development and monitoring market trends.
• Develop and maintain sales funnels for independent living and healthcare prospects and execute a series of events/activities to increase the number and quality of new prospects added to the top of the funnel, ultimately leading to increased sales & admissions, as well as ongoing resident satisfaction.
• Ensure Sales Team metrics are met: including meet/exceed Critical Success Factors such as outbound calls, one-on-one appointments, campus tours, lead generation/follow-up and target ratios.
• Optimize community census, financial results, and resident satisfaction for independent living, assisted living & nursing care.
• Coordinate and participate in promotional activities (open houses) and public functions, working with the public, leadership, and potential residents/family members, to market and promote our services.
• Represent Otterbein at various public functions, such as open houses, senior center/chamber/church/etc. seminars or meetings, and answering questions posed by prospects interested in Otterbein.
• Conduct tours for potential residents and families.
• Formulate, direct, and coordinates marketing and promotional efforts.
• Work in…