Emerging Categories Product Manager

Overview

Emerging Categories Product Manager

Location:

Toledo, OH;
Columbus, OH;
Granville, OH

Function:
Marketing

Audience:
Experienced Professional

Work Arrangement:
On Site

Requisition

The Emerging Categories Product Manager owns share growth, portfolio lifecycle, and new product development across critical product lines that focus on structural integrity and moisture protection within residential building materials. By gathering and synthesizing market and competitive insights, supporting the development of product roadmaps and strategy, creating strong commercial and cross functional ties, the product manager will be seen as the subject matter expert across these categories.

Key responsibilities include investigating and understanding competitive landscape and market trends (especially within building envelope, decking, and structural building materials), defining the needs of the customer, understanding critical financial metrics, and leveraging product technology to drive business results.

Successful leadership will accelerate organic growth for the business while achieving desired profitability targets. This individual will work closely with Strategic Marketing, Insights, Manufacturing, Sales, Customer Service, Supply Chain, and Finance.

Reports to: Senior Product Leader

Span of Control: This is an individual contributor role.

• Product Strategy
• Key stakeholder in the development of portfolio strategies and multi-phase innovation roadmaps that ensure long term leadership and profitability across categories within structural integrity and moisture protection.
• Manage products throughout the product lifecycle, gathering and prioritizing product and customer requirements, conducting Voice of the (VOC) research, defining the product vision, and making sure products meet customer FFU's.
• Responsible to support commercialization of new products. Ensures stage-gated project deliverables are completed, including product stewardship and business specific requirements.
• Translate codes/specs, regulatory trends, and market signals into clear product visions and business cases (revenue, EBIT, cost-to-execute, and risk plans).
• Work cross-functionally to develop and align a multi-phase innovation portfolio that ensures the long-term leadership and profitability of each product line.

• Business Case Analytics
• Prepare/present plain language statements of market opportunities that accurately forecast revenue and profitability as well as costs to execute.
• Work with partner organizations, identify and gather critical data to manage risk.
• Recommend appropriate courses of action, clearly stating assumptions and risks.

• Market & Customer Insight
• Develop a basic understanding of how we create unique value across each specific customer type, and knowledge of key influencers: contractors and builders.
• Specify market requirements for current and future products by conducting market research supported by on-going visits to our sales teams, customers and non-customers.
• In partnership with Strategic Marketing, Insights and the Sales organization, the Product Manager will continuously build insights and knowledge of our products in order to provide differential value to our customers and their businesses, and key influencers.
• Build deep understanding of our contractors, strategic customers, channel partners, and influencers to capture insights.
• Connects across industry partners to ensure listing and fit-for-use with fasteners, accessories, etc.

• Project Management
• Create and execute a plan of work to deliver projects according to strict deadlines and within budget. This includes acquiring resources and coordinating the efforts of team members (including Marketing, Insights, S&T, Operations, Supply Chain, Customer Service, Finance, Sales) in order to deliver projects according to plan.
• Define the project's objectives and oversee quality control throughout its life cycle.
• Assess buying patterns and market trends by focusing on the entire product category.
• Develop features and benefits to support the product hierarchy, refine the value proposition of products in the category to extract value and conduct annual product rationalization and simplification.
• Partner with the Sales, Marketing and Pricing teams to support commercialization, pricing, and promotional strategies to effectively launch new and improved products. This includes defining product positioning and messaging to highlight benefits and value to establish a competitive advantage in the market with all customer channels.

• Competitive Analysis
• Recognized as a product knowledge expert for their product segment.
• Monitor market needs and requirements, taking into account future technologies, codes and standards, competitor products/services and regulatory issues to develop and implement innovative customer solutions for existing and new products

• Leading across the Components business
• Lead cross-functional teams (including marketing, sales, operations, supply chain, science &…