Associate Athletic Director for Marketing, Digital Advertising Student Engagement

Associate Athletic Director for Marketing, Digital Advertising, & Student Engagement

Job no: 500615

Work type: Staff - Full-Time

Location: Main Campus - Administration Toledo, OH

Categories: Full-Time, Athletics

Title: Associate Athletic Director for Marketing, Digital Advertising, & Student Engagement

Department Org: Athletic‑Market & Promotion - 104950

Employee Classification: U1 - Unclassified PSA FT

Bargaining Unit: Professional Staff Association

Primary

Location:

MC AD

Shift: 1

Posted Salary: Salary commensurate with experience

This position’s primary responsibility is to lead all strategy development, implementation, and execution of Toledo Athletics activities in marketing, promotions, advertising, licensing, spirit group engagement, brand engagement, and digital marketing. Maintains strategic oversight of promotional advertising, licensing activities, and community outreach efforts. Performs other functionally related duties as assigned.

Coordinating all marketing efforts to create and implement plans for all sports, achieving departmental fan attendance, branding, and revenue goals. Oversee game production plans for Toledo Athletics revenue and Olympic sports. Plan fan promotions, entertainment, experiential enhancements, student engagement, and digital fan features in partnership with the marketing staff. Lead community engagement initiatives to promote the Toledo Athletics brand and strengthen community partnership.

Manage budget for marketing and digital initiatives. Develop strategies to drive revenue through season, single‑game, and premium ticket sales. Supervise and provide leadership to marketing staff, fostering a culture of creativity, innovation, collaboration, and advancement. Design and execute large‑scale digital initiatives to attract, grow, and engage fan base, delivering impactful results through advertising and digital marketing. Evaluate and report on the effectiveness and ROI of marketing and digital engagement campaigns, making data‑driven recommendations for improvement.

Collaborate with campus and external partners on campus‑wide student initiatives to foster participation and leadership development. Partner with Athletics Finance and University Mar Com on collegiate licensing and trademark program. Manage brand standards and brand identity in the marketplace. Ensure all marketing and digital content aligns with department and university brand standards and messaging. Oversee Toledo Spirit Groups, working with the Office of Student‑Affairs and University Mar Com on athletic‑specific and campus‑wide program needs.

Support directors with recruitment and member experience initiatives.

• Bachelor’s degree; advanced degree in marketing, sales, sport management, digital marketing, or related field preferred.
• Minimum of seven (7) years of experience in college athletics, specifically in marketing, sales, or external relations.
• Experience leading marketing and engagement strategies for football, men’s basketball, and/or women’s basketball.
• Commitment to and knowledge of MAC and NCAA rules.
• Detail oriented for accuracy of data and information.
• Highly organized and able to handle multiple projects and deadlines.
• Strong initiative to solve problems.
• Excellent customer service and strong interpersonal skills with colleagues, fans, student‑athletes, coaches, and administrators.
• Effective communication with diverse populations in the Department, the University, and the community.
• Willingness to work in a team atmosphere with clear expectations while providing staff flexibility.
• Strong ability to lead project teams.

None listed.

To promote the highest levels of health and well‑being, the University of Toledo campuses are tobacco‑free. Pre‑employment health screening requirements for the University of Toledo Health Science Campus Medical Center will include drug and other required health screenings for the position.

The University of Toledo is an equal opportunity employer. The University of Toledo does not discriminate in employment, educational programs, or…