University of Toledo Vice President Marketing and Communications

Vice President for Marketing and Communications

The University of Toledo (UToledo) seeks a bold, strategic, and collaborative leader to serve as its next Vice President for Marketing and Communications (VPMC). This visionary executive will shape and implement comprehensive enterprise-wide marketing and communications strategies that reflect the University’s purpose and respect its promise to the region. The University’s marketing and communications must amplify its impact and position UToledo as a leader in higher education, research, patient care, health sciences, and athletics, seeking society-wide impact while remaining ever grounded in the fields of northwest Ohio.

This search comes at a pivotal moment in the institution’s evolution, following the arrival of the University’s new president, Dr. James Holloway, who began his tenure in July 2025.

President Holloway is eager to identify a VPMC who will lead a recently more deeply integrated marketing and communications organization composed of a multidisciplinary team of 32 professionals. University Marketing and Communications (UMC) partners across the academic colleges, athletics, and the healthcare system to develop, launch, and execute synergistic efforts across the enterprise. Marketing and communications specialists support colleges, university units, and UToledo Health-specific objectives while advancing institutional goals such as elevating reputation, enhancing enrollment, growing patient volumes, supporting philanthropic giving, and advancing the University’s academic, research, and community impact.

In July 2024, UToledo launched a new institutional brand, The Power To Do, establishing a unified identity across its higher education and healthcare entities and setting the stage for renewed momentum. This brand foundation is critical for the University to renew its presence and visibility across the region and the nation.

UToledo was founded in 1872 and became a member of the state university system of Ohio in 1967. It merged with the Medical University of Ohio (formerly Medical College of Ohio) in 2006. UToledo is one of 14 state universities in Ohio, offering full and part‑time courses as well as day, evening, and online programs at the associate, bachelor, graduate, and doctoral levels.

Under the leadership of President Holloway, UToledo has announced a new focus on experience‑based professional learning (Advantage Toledo), interdisciplinary research and innovation focused on the opportunities and challenges of the northwest Ohio region (Innovate Toledo), and the health and well‑being of our community (Healthy Toledo). UToledo is a metropolitan, R1 research university and academic health center that is focused on the professional success of students after they graduate.

We are focused on growing enrollment, increasing research impact, and delivering on our promise to advance our region while serving as a center of learning that is recognized nationally and globally.

With the full partnership and support of the President, Cabinet, and Board of Trustees, the next VPMC will be empowered to think boldly, embrace creative risk, and pursue innovative approaches. The University seeks a marketing and communications leader capable of unifying complex narratives into a clear and compelling institutional identity, delivering strategies with measurable outcomes, and differentiating UToledo in an increasingly competitive higher education and healthcare landscape.

The VPMC will work collaboratively with UToledo leadership to embrace a refreshed and bold vision that will capture the attention of its surrounding local and regional marketplace.

The ideal candidate will build on the strengths and talents of the current team, while elevating the University’s visibility through advanced capabilities in market positioning, demand generation, analytics, and performance measurement. This role requires a leader who can connect marketing outcomes directly to business results—enrollment growth, clinical volume, philanthropic engagement, reputation enhancement, revenue growth, and long‑term institutional sustainability. The VPMC will bring a sophisticated…