Lead Copywriter

At Leaf Home, we are powered by people on a single mission to make home ownership easy. We’ve crafted a team of the very best to ensure we make a difference by winning every day. In addition to serving our customers, Leaf Home strives to build a welcoming and inclusive workplace. We are proud to be a certified Great Place to Work® as well as a multi-year recipient of Top Workplaces recognition.

From competitive medical benefits to people-focused committees like the Women’s Committee, Diversity & Inclusion Committee, and Vet Connect, we are dedicated to making Leaf Home a workplace where you can win every day. Come grow your career with us.

• We Win – Being driven every day to win is who we are
• People Powered – Recognized as a top Ohio and U.S. workplace by Great Place to Work®, Energage, and more
• Family Feel with Enterprise-Level Resources – You are important to us, and we’ve built a culture you’ll love
• Support – Inclusion, sustainability, and reliability surround everything we do
• Personal Growth – Dedicated to providing resources and encouragement for employee growth
• Mobility – Locations throughout the U.S. and Canada, with continued expansion

The Lead Copywriter develops compelling, conversion-focused copy across a variety of marketing channels, including paid media, social media, email, web, direct mail, video, and long-form content. This role combines strong storytelling, strategic thinking, and a performance marketing mindset to drive engagement, lead generation, and business results. Partnering closely with Performance Marketing, Brand, Product Marketing, Creative Leadership, and Legal, the Lead Copywriter creates effective, customer-centric communications while serving as a trusted copywriting resource who helps elevate creative quality, messaging consistency, and brand standards across company initiatives.

• Develop persuasive, conversion-focused copy, concepts, and messaging frameworks across paid social, email, direct mail, print, web, video, and other marketing channels. Balance brand-building and direct-response objectives to drive engagement, lead generation, and business performance.
• Serve as a senior copywriting resource for the creative team by providing guidance, feedback, and best practices that elevate writing quality, strengthen messaging, and promote consistency across campaigns and brands
• Partner with Performance Marketing, Brand, Product Marketing, Creative Leadership, and other cross-functional stakeholders to translate audience insights, testing results, customer needs, and business objectives into effective creative strategies, messaging, and campaigns.
• Review and provide feedback on copy developed by other writers, ensuring content is clear, compelling, accurate, compliant, customer-centric, and aligned with brand standards and legal requirements.
• Contribute to performance-driven creative testing initiatives by developing copy variations, evaluating campaign performance, analyzing results, and applying insights to optimize engagement, conversion rates, and lead generation outcomes.
• Support the evolution of brand voice, messaging frameworks, copy standards, and best practices across the company portfolio while ensuring consistency across channels, audiences, and customer touchpoints.

• 5+ years of professional copywriting experience, including experience providing guidance, feedback, and mentorship to writers and creative partners.
• Portfolio demonstrates strong copywriting, concepting, and storytelling capabilities across multiple channels, including digital, social, email, direct mail, video, and performance marketing campaigns
• Proficient in Microsoft Office Suite, including Word, PowerPoint, Excel, and Outlook.
• Must be legally authorized to work in country of employment without sponsorship for employment visa status (e.g., H1B status).

• Experience in the home services or lead-gen industries.
• Experience in digital marketing channels (Meta, Google, etc.) with a deep understanding of paid social.
• Experience leveraging AI-assisted…