Marketing Content Strategist

Job Title: Marketing Content Strategist

Department: Marketing & Communications

Reports to: Director of Marketing, Communications & Brand Strategy

FLSA Status: Exempt

Employment Status: Full-Time

Final date to receive applications: 12:00pm Eastern on October 09, 2026

Since our founding in 1901, the Toledo Museum of Art has earned a global reputation for the quality of our collection, our innovative and extensive education programs, and our architecturally significant campus. Thanks to the benevolence of its founders, as well as the continued support of its members, TMA remains a privately endowed, non‑profit institution and opens its collection to the public, free of charge.

At the Toledo Museum of Art, we are dedicated to fulfilling our mission of integrating art into the lives of people and our commitment to cultivating an organizational culture where every individual feels valued, inspired, respected, and empowered. We believe fostering such a culture requires everyone to work daily at positively enhancing the experience of our team members.

The Toledo Museum of Art (TMA) seeks an innovative and data-informed Marketing Content Strategist to lead the strategic planning, development and optimization of engaging content across the Museum’s owned and earned digital channels. This position plays a critical role in shaping how the Museum connects with its audiences through storytelling, campaign integration, and digital engagement.

The Marketing Content Strategist sets and drives the comprehensive audience-focused content strategy for owned and earned media platforms, including social media, web, email, and digital signage. With a keen understanding of audience behavior, platform trends, and institutional goals, this position crafts and guides a cohesive digital presence that builds awareness, drives engagement, and advances the Museum’s mission. This position supervises the Marketing & Communications Designer and a temporary Marketing Automation Specialist, ensuring that all digital and visual content supports brand identity, accessibility standards, and content performance objectives.

The Strategist also collaborates extensively with departments and across the Museum to ensure strategic alignment and consistency in messaging and design.

The Toledo Museum of Art is committed to a strategic plan that creates a more inclusive experience, where a high-quality collection meets a culture of belonging. All communication efforts at TMA must explore unique and relevant ways to express these strategic goals and our values of diversity, community, innovation, and trust.

• Develop and implement a comprehensive marketing content strategy that supports institutional priorities and audience development goals.
• Use analytics to refine strategies, optimize engagement, and inform content planning.

• Lead content planning, messaging, and editorial strategy across owned digital platforms (social media, website, email, digital signage, multimedia).
• Oversee marketing publication calendar including Art Matters and Annual Report.
• Create and manage a comprehensive content calendar that reflects and supports Museum-wide campaigns, exhibitions, and programs.
• Ensure all marketing content is brand-aligned, inclusive, accessible, and audience-centered.

• In collaboration with the Director of Marketing, Communications & Brand Strategy, develop campaign concepts to guide production work across marketing channels.
• Supervise the Marketing & Communications Designer and temporary Marketing Automation Specialist, providing creative direction, project prioritization, and developmental feedback.
• Ensure…