District Sales Manager - Southeastern MI

District Sales Manager – Southeast Michigan

Sofo Foods is one of the largest wholesale distributors of Italian and ethnic foods in the United States. We are seeking a driven District Sales Manager to lead our Southeast Michigan area sales team, grow restaurant accounts, and deliver outstanding customer service.

As the District Sales Manager, you will manage, coach, and develop a field sales team focused on food service customers. You will drive new business development, ensure consistent territory growth, and maintain strong relationships with existing accounts. This role is ideal for a results‑oriented leader who thrives on the thrill of the hunt and excels in a competitive sales environment.

• Lead and develop the Toledo area sales team through coaching, performance management, and training
• Drive new business by prospecting, cold calling, and opening new restaurant accounts
• Create and execute territory business plans aligned with customer needs and company objectives
• Meet and exceed sales goals and KPIs consistently
• Support customer service efforts and ensure high levels of account retention and satisfaction
• Collaborate with operations, marketing, and distribution teams to deliver seamless service

• Proven experience in food service sales with a focus on repeat customers
• Track record of prospecting and opening new accounts
• Supervisory experience managing and motivating a sales team
• Strong analytical skills to develop and execute business plans and drive sales growth
• Excellent organizational and time management skills and self‑motivation to meet targets
• Exceptional communication and interpersonal skills with a positive, charismatic approach to relationship building
• Valid driver’s license and a clean driving record

• Experience selling ethnic or specialty food products
• Familiarity with CRM systems and route management tools
• Prior success in territory planning and forecasting

• Competitive base salary plus unlimited bonus opportunities
• Comprehensive benefits including medical/Rx, dental, vision, and life insurance
• 401(k) with company match
• Paid time off
• Car allowance
• Laptop and company cell phone
• Tailored training program to prepare you to lead and grow your territory

Primary location:

Southeastern Michigan

Role requires regular travel within the territory and frequent in‑person customer visits