Head of Marketing & Growth

Linked In is your professional network. Facebook and Instagram are your social networks.

Ruxlo is your Home's Network.

At the center of Ruxlo is a 150 million property profiles. Most of what happens to a house is forgotten, and what survives is scattered across a county filing, a shoebox of receipts, and the memory of whoever owned the place three families ago. We're replacing that with one durable record attached to the parcel itself. Work is recorded by the contractor who did it and confirmed by the owner who paid for it.

When the house sells, the record stays, think CARFAX for homes.

Around the property are your neighbors who you can connect with, see their Property Profiles and the contractors they’ve used. Further out is your town, where you choose notifications such as farmers markets, recycling or bulk waste pickup.

We're early-stage, backed by an experienced SaaS founder — a unique opportunity to help define a category at the intersection of AI, data, and the largest asset class in the country.

This is the first dedicated marketing & growth hire re's no inherited motion, no playbook to step into, no team to manage yet. The CEO has been running go-to-market on top of everything else a founder carries. Your first job is to build the motion that doesn't exist - and to run it yourself before you ever hire under it. This is a player-coach seat in the literal sense.

In your first 90 days you personally execute the launch motion into our first town: recruit the trades serving it, get their completed work onto the map, invite the homeowners to confirm it, and instrument the loop that turns confirmed work into the next cohort of users for free. That launch mechanic seeds the data; the consumer growth engine - referral loops, lifecycle, brand, and organic - is what turns it into a fast-growing user base.

You'll become a manager later. You start as an operator.

The Consumer Growth Engine. Own how the app acquires, activates, and retains users: the invite/referral and neighborhood-seeding loops that drive network effects, lifecycle (email/SMS/push) and first-session activation, organic/SEO and app-store optimization, brand and community, and small-budget performance paid where the category allows. This is the flywheel the launch mechanic feeds.

The Launch. You own the number that matters, and it isn't cumulative sign-ups. Our headline metric is coverage - what share of a bounded market carries verified, confirmed work - measured against a denominator we can actually count. Scattered registrations across a wide area is a miss; a market where most homes show a confirmed record is the win we're built to repeat.

Alongside coverage, you own the consumer-growth metrics that prove the network is alive - activation, retention, and the referral/viral coefficient.

The Contractor-Led Ignition Playbook. We open a market by collecting the work history already sitting in local contractors' own records. A general contractor with hundreds of completed jobs isn't one user - it's hundreds of parcels of proprietary work history, handed over in a single import, for free, because publishing it is good marketing for their business. You'll build and run this end to end: build the list from public license records and the permit trail (no introductions required), work the first cohort by hand, concierge their imports in whatever format they arrive, then invite homeowners to confirm the work and name whoever else worked on the house - which is the only way we reach the trades no permit records: painters, masons, landscapers, tree surgeons.

The Growth Initiatives. SEO & Organic, Lifecycle & Retention, App-Store Optimization, Data-Powered Outbound, Referral & Viral Loops, Trade Claiming, and the Marketing Site. You own the mix, the sequencing, and the attribution across all of them - coordinating the website build (agency) and SEO (consultant) rather than doing every piece by hand but reading the data yourself and making the calls.

The search loop is yours end to end. It's the one that runs without a human in it, and it's the one currently without an owner. Real platform constraints apply to homeowner-facing paid channels in this category; we'll walk you through them.

The Funnel, Free to Paid to Lead-Gen. Acquisition is broad - the data pulls in everyone. Monetization concentrates. You own the path from a free tier with an earned-credits economy, through the paid tier, and into the core near-term revenue engine: contractor lead…