Business Development Representative; Entry-Level

Hospice Community Liaison

Full-Time | Field-Based | Territory-Focused

Vitality Hospice & Palliative Care is seeking a relationship-driven Healthcare Community Liaison to grow and strengthen our referral partnerships across the local market.

This role is ideal for professionals with experience in senior living, assisted living, skilled nursing, home health, hospice, or healthcare account management who understand the importance of census growth, trusted partnerships, and compassionate patient care.

If you thrive in relationship-based sales and want to represent a mission-driven organization that truly supports families at life’s most important moments, we’d love to connect.

As a Hospice Community Liaison, you will manage and grow a defined territory by building strategic referral partnerships with:

• Assisted Living and Independent Living communities
• Skilled Nursing Facilities (SNFs)
• Hospitals and discharge planners
• Physician offices and specialty clinics

You will serve as the face of Vitality Hospice in the community, driving awareness, education, and referral growth while upholding the highest standards of compliance and compassion.

• Develop and maintain strong relationships with senior living communities and healthcare partners
• Execute a strategic territory growth plan to increase referrals and census
• Conduct routine in-person visits to assigned accounts
• Identify and cultivate new referral opportunities

• Respond promptly to referral inquiries
• Collaborate with clinical teams to ensure smooth transitions of care
• Maintain HIPAA-compliant communication with case managers and discharge planners

• Deliver educational in-services and presentations
• Coordinate appreciation events and outreach initiatives
• Represent Vitality at networking events and community functions

• Document account activity and referral data in CRM
• Monitor referral trends and adjust engagement strategies accordingly
• Work toward defined growth objectives within the territory

• Experience in senior living sales, home health, hospice, SNF marketing, or healthcare account management
• Proven ability to build and maintain referral relationships
• Strong understanding of census-driven environments
• Comfort with territory management and field-based work
• Excellent communication and follow-up skills

Healthcare sales experience preferred. Existing relationships in the local market are a plus.

• Competitive base salary
• Performance-based bonus opportunity
• Mileage reimbursement
• Health, dental, and vision insurance
• Tiered PTO starting at 15 days plus paid holidays
• 401(k) match up to 6%
• Ongoing professional development and growth opportunities

• Monday–Friday, daytime hours
• Local travel within assigned territory
• Occasional networking events

We are a mission-driven hospice organization committed to delivering compassionate, high-quality end-of-life care. Our team values integrity, collaboration, and meaningful community partnerships.

This is an opportunity to combine relationship-driven sales expertise with purpose-driven work that truly impacts families.

If you have experience growing healthcare partnerships and are ready to represent a trusted hospice provider in your community, we encourage you to apply.