Marketing & Sales Operations Specialist

Marketing & Sales Operations Specialist

Location: New Jersey Preferred (NYC Metro Area) – Primarily Remote, with occasional in-person meetings, customer events, trade shows, and planning sessions (typically a few times per month)

Reports to: VP of Strategic Marketing & Growth

SOLATO is redefining how premium venues serve freshly made gelato and sorbet.

Our innovative capsule-based system enables hotels, corporate offices, airports, healthcare organizations, universities, and hospitality venues to offer premium-quality gelato and sorbet in minutes—without the complexity of traditional food service.

As we continue to expand across North America, we’re looking for a highly organized, proactive, and tech-savvy Marketing & Sales Operations Specialist to help power our commercial growth.

This is a unique hybrid role at the intersection of Marketing, Sales, and Operations.

Working directly with the VP of Strategic Marketing & Growth, you’ll play a critical role in executing marketing campaigns, supporting sales initiatives, managing our CRM and pipeline, generating leads, and ensuring our commercial organization runs efficiently.

This role is ideal for someone who loves building systems, enjoys solving problems, and takes pride in making teams more efficient. You’ll be the operational partner to the VP of Strategic Marketing & Growth, helping ensure that great ideas are consistently turned into execution.

If you’re proactive, detail-oriented, tech-savvy, and excited to work in a fast-growing startup where your work has a direct impact on the business, we’d love to meet you.

• Research target companies and decision-makers across key industries.
• Build prospect lists using Linked In Sales Navigator, Apollo, Clay, and other prospecting tools.
• Support outbound prospecting and Account-Based Marketing (ABM) initiatives.
• Maintain, enrich, and organize prospect databases.
• Identify new lead generation opportunities and growth channels.
• Assist with inbound lead management and follow-up coordination.
• Support pipeline creation and lead nurturing initiatives.

• Coordinate and execute digital marketing campaigns.
• Manage Linked In Ads, Meta Ads, Google Ads, and programmatic advertising campaigns.
• Monitor campaign performance and recommend optimizations.
• Coordinate marketing projects, timelines, and deliverables.
• Support website updates, landing pages, and email marketing campaigns.
• Coordinate creative assets with designers and external partners.
• Assist with social media planning and content publishing.
• Support trade shows, customer activations, and marketing events.

• Own and maintain CRM data integrity ( preferred).
• Build, organize, and optimize sales pipelines.
• Ensure CRM accuracy, reporting consistency, and data quality.
• Create dashboards and reports to track sales performance.
• Monitor lead flow, pipeline progression, and conversion rates.
• Build automations and workflows that improve team productivity.
• Support sales forecasting and pipeline reporting.
• Help identify bottlenecks and opportunities within the sales process.

• Track Marketing and Sales KPIs.
• Prepare weekly and monthly performance reports.
• Analyze campaign performance and lead quality.
• Monitor funnel conversion and pipeline health.
• Measure ROI across marketing initiatives.
• Provide actionable insights to improve commercial performance.

• Support product launches and go-to-market initiatives.
• Prepare sales presentations, proposals, and marketing materials.
• Coordinate projects across Marketing and Sales.
• Assist with distributor initiatives and strategic partnerships.
• Help prioritize projects and keep execution on track.
• Provide day-to-day operational support to the VP of Strategic Marketing & Growth.

• 2–5 years of experience in Marketing Operations, Sales Operations, Growth Marketing, Demand Generation, or a similar B2B role.
• Experience managing CRM platforms ( preferred; Hub Spot or Salesforce also considered).
• Experience managing Linked In Ads and Meta Ads campaigns.
• Familiarity with Google Ads and paid digital marketing.
• Strong…