Regional Sales Director

The Regional Sales Director is responsible for driving sales performance, revenue growth, distribution, and market execution for Happy Dad across an assigned region. This role leads the development and execution of regional sales strategies while building strong relationships with distributor partners, senior distributor leadership, retailers, and key accounts.

The Regional Sales Director will lead, coach, and develop the regional sales team while partnering closely with Sales Strategy, Marketing, Trade Marketing, Finance, Operations, and other internal teams to achieve company goals. This position requires the ability to balance strategic business planning with hands‑on market leadership and execution.

Can reside in the following states:

New Jersey / New York / Philadelphia

• Develop and execute regional sales strategies to achieve or exceed annual volume, revenue, distribution, and execution goals.
• Inspire and lead the regional sales organization toward achievement of weekly, monthly, trimester, and annual company goals.
• Establish clear performance expectations and hold the team accountable to company KPIs, priorities, and commitments.
• Analyze sales trends, depletion performance, distribution, velocity, and market conditions to identify opportunities and performance gaps.
• Develop corrective action plans when markets, distributors, customers, or team members are not achieving expectations.
• Identify emerging market and consumer trends and develop strategies to capitalize on future growth opportunities.
• Participate in pilot programs, strategic initiatives, and other company priorities as needed.

• Build and maintain strong relationships with distributor principals, senior management, sales leadership, and field sales teams.
• Establish consistent communication and call frequency with assigned distributors to drive sales, distribution, execution, and share of mind.
• Manage distributor planning, forecasting, inventory, pricing, execution, and performance reviews.
• Conduct documented Top-to-Top business reviews with the region's Tier A wholesalers.
• Conduct a minimum of one planning meeting per quarter with the region's top 10 distributors.
• Conduct a minimum of two formal business reviews annually with priority distributors, including an Annual Business Plan meeting and Mid-Year Business Review.
• Prioritize distributor engagement using an 80/20 approach, concentrating resources against distributors representing the majority of regional volume and opportunity.
• Maintain regular communication with distributor management through calls, presentations, market visits, business reviews, and other appropriate engagement.
• Monitor distributor inventory levels and proactively address out-of-stocks, excess inventory, forecasting issues, and supply concerns.

• Drive execution of national and regional promotions, pricing programs, innovation launches, displays, and brand initiatives.
• Identify new market, retailer, channel, and account opportunities across chain, independent, convenience, liquor, grocery, and on-premise channels.
• Conduct regular market visits to evaluate retail execution, competitive activity, and business opportunities.
• Ensure market activity is focused on priority accounts, execution opportunities, distribution growth, and business development.
• Seek out appropriate marketing, sampling, promotional, and special-event opportunities that support regional sales objectives.

• Lead, coach, and develop Area Managers, Territory Managers, and other regional sales personnel.
• Provide ongoing coaching, training, feedback, and development for direct reports.
• Conduct formal market ride‑withs with each direct report at least once per trimester.
• For Regional Sales Directors with five or more direct reports, complete a minimum of two formal ride‑withs per employee annually.
• Use ride‑withs to coach selling skills, distributor management, retail execution, business planning, and leadership development.
• Conduct regular regional team meetings to communicate priorities, review performance, address gaps,…